Core Viewpoint - The cancellation of the "refund only" policy by e-commerce platforms represents a significant regression in consumer rights, leading to increased risks and challenges for consumers in the current shopping environment [4][5][11]. Group 1: Consumer Rights and E-commerce Dynamics - The removal of the "refund only" option has shifted the balance of power towards merchants, making it harder for consumers to contest poor-quality products [3][4]. - This change is perceived as a systematic trial of consumer limits, undermining previously established protections that allowed consumers to voice their grievances [4][11]. - The competitive landscape of e-commerce has evolved, with major platforms becoming less concerned about consumer feedback, resulting in less favorable pricing and more complex promotional rules [7][9]. Group 2: Consumer Response and Market Trends - Despite the challenges, consumers are beginning to organize and expose subpar merchants through social media and video platforms, indicating a shift towards collective action [9][11]. - There is a growing awareness among consumers about the importance of information literacy, encouraging them to research product reviews and merchant histories before making purchases [9][11]. - The hope remains that consumer backlash will eventually lead to improved market conditions and a return to valuing consumer trust and satisfaction [11].