核心结论 电商平台价格管控应通过"制定规则—全网监测—分级处理—长效维护"四步闭环机制实现，其核心在于整合技术监控、知识产权维权与渠道管理体系，确保 品牌价格体系的稳定性与合规性。 背景说明 随着电子商务市场竞争日益激烈，品牌普遍面临低价倾销、跨区域窜货及假冒伪劣商品等问题，严重侵蚀经销商利润空间并损害品牌形象。有效的价格管控 不仅旨在遏制低价行为，更在于构建健康、有序的销售渠道生态。鉴于主流电商平台通常不会主动介入品牌的价格管理诉求（出于反垄断合规考量），品牌 方需依托合法合规手段，如知识产权保护机制，推动违规行为的治理工作。 实施方法：五大核心策略协同推进 分级处理：分类施策推动整改 方法适用场景关键操作成功率/优势知识产权投诉非授权店铺擅自使用品牌商标、宣传图片或专利设计提供商标注册证书、版权登记证明、原始设计文件 （如PSD）等材料，在平台发起侵权投诉下架成功率超过85%，处理周期短（通常3–5个工作日）价格监控系统实时识别低于指导价的商品链接部署AI驱动 的爬虫工具（如杭州利控、龙图数据），自动采集各平台价格信息，设置价格偏离预警阈值可实现7×24小时覆盖30余个主流电商平台，精准还原含优惠券 后的 ...

Core Viewpoint - The rapid growth of the digital economy has created new growth opportunities for e-commerce platforms, but the issue of price chaos remains a significant challenge for brands, affecting their profits and market order [1] Group 1: Complaint Strategies - Trademark infringement complaints can be initiated by collecting evidence and submitting trademark registration and authorization documents [3] - Copyright infringement complaints can be filed for unauthorized use of website images or product designs, requiring copyright registration certificates [4] - Patent infringement complaints can be made against sellers of counterfeit products, necessitating patent certificates and comparison images [4] - False advertising reports can be submitted for practices like "low-price traffic" and "false promotions," typically receiving results within 3-5 working days [5] Group 2: Root Cause Management of Price Chaos - Signing distribution guarantee letters with clear pricing terms and penalties for violations can help manage pricing issues [6] - Establishing a price monitoring mechanism, including software for real-time tracking and a team for regular checks, is essential [7] - Implementing a reporting reward system encourages supervision from all parties [7] - Timely price adjustment notifications through dedicated channels ensure effective policy implementation [8] - Developing differentiated products for online channels can reduce the likelihood of price chaos [9] Group 3: Long-term Preparedness - Brands must maintain strategic focus as price control is a long-term effort, often taking 3-6 months to stabilize prices [10] - Continuous monitoring and handling of new violations are necessary even after initial successes [10] - Establishing price control as part of daily operations and creating a long-term mechanism is crucial for fundamentally addressing price chaos [11] Group 4: Recommendations for Brands - Setting up a dedicated price control team is recommended [12] - Implementing a monthly analysis mechanism can enhance oversight [12] - Collaborating with professional price control companies can provide additional support [12] - Improving the training system for distributors is essential for effective price management [12]