电商低价促销
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直播间卖茅台低于市场价将被罚?抖音:个别商家售价低于官方出厂价,重点治理虚假低价为噱头的违规引流行为
Xin Lang Cai Jing· 2025-11-11 05:33
Group 1 - The article discusses the recent controversy surrounding the pricing of Moutai on e-commerce platforms, particularly the claims of low prices leading to penalties for sellers [1][2] - Douyin's e-commerce team has initiated a campaign to combat false advertising and suspiciously low pricing of alcoholic beverages, resulting in the banning of over 100 abnormal price listings and restrictions on 52 sellers [1] - The promotional period for this year's "Double 11" sales has been extended to a month, with Moutai's prices dropping significantly compared to last year, indicating a trend of aggressive discounting in the market [2] Group 2 - Moutai's e-commerce subsidized prices have fallen below 1700 yuan, with some instances reaching as low as 1399 yuan, which is a significant decrease from last year's minimum price of around 2000 yuan [2] - The company is actively working with major online platforms to establish channels for addressing counterfeit and infringement issues, emphasizing the importance of purchasing from official and legitimate sources [2]