Core Points - Xiaohongshu e-commerce platform has launched a significant initiative called the "Million Commission-Free Plan" aimed at reducing operational costs for merchants and encouraging more active participation on the platform [1] - The plan will be implemented from September 1, 2025, to August 31, 2026, allowing merchants to enjoy commission-free transactions on the first 1 million yuan of payment volume, only incurring a 0.6% payment channel cost [1] - This initiative represents a comprehensive upgrade from previous commission rebate policies, now covering all industries and simplifying fee calculations for merchants [1][4] Summary by Category Incentive Program - The "Million Commission-Free Plan" will apply to all merchants conducting e-commerce activities on the Xiaohongshu platform [5] - During the incentive period, the commission rate for the first 1 million yuan of payment volume will be reduced to 0.6%, significantly lowering operational costs for merchants [5] - Multiple stores under the same entity can share the 1 million yuan incentive limit, and if the original category rate is below 0.6%, the original rate will still apply [1][5] Merchant Support Initiatives - Xiaohongshu has implemented various measures this year to lower operational difficulties and costs for merchants, including the recruitment of e-commerce service providers to accelerate merchant growth [3] - The platform has also upgraded settlement periods for merchants, enhancing cash flow efficiency through shorter confirmation times and differentiated settlement strategies [4] - These initiatives reflect Xiaohongshu's deep understanding of merchant needs and its commitment to continuous innovation in the e-commerce sector [4] Expected Impact - The introduction of the "Million Commission-Free Plan" is expected to attract more merchants to the Xiaohongshu platform, enriching the variety of products and services available [4] - This move is anticipated to enhance consumer choice and improve the overall shopping experience on the platform [4]