Core Insights - The demand for hairy crabs is increasing as consumers eagerly await the arrival of the larger, high-quality crabs ahead of the Mid-Autumn Festival, with sales of crab cards surging by 13 times compared to the same period last year [1][2] Group 1: Market Trends - This year, the production of hairy crabs is expected to be higher than in 2024 due to favorable weather conditions and the lunar calendar, marking a bountiful year for crabs [1] - Tmall is focusing on live crab sales this season, integrating high-quality hairy crabs from eight major lakes to meet diverse market demands [2] Group 2: Product Quality Assurance - Tmall has implemented stricter regulations for the sale of authentic Yangcheng Lake hairy crabs, including measures like "one crab one code" and "one store one code" to ensure product authenticity [4] - The platform conducts qualification reviews for sellers, allowing only those with the 2025 operating authorization from the Suzhou Yangcheng Lake Hairy Crab Industry Association to list products [4] Group 3: Consumer Experience Enhancements - Tmall has upgraded its real experience score mechanism to enhance supervision across the entire supply chain, ensuring quality service and accurate product delivery [6] - New delivery options have been introduced, allowing consumers in Hangzhou to receive crabs within 30 minutes of ordering, significantly improving the speed of service [8]