梭子蟹才刚上桌一个月，大家已经开始想念大闸蟹的味道了。记者搜索淘宝发现，9月初，已经有2.5两的全母蟹活蟹在销售 了。 值得一提的是，围绕活蟹销售，今年在行业的推动下，大闸蟹商家打通天猫官旗和淘宝闪购，上线"远近一体"服务。 阳澄湖大闸蟹是最受消费者青睐的品种之一，为了让消费者可以安心购买到正宗的阳澄湖大闸蟹，今年天猫制定了更为严 格的规范，做实"一蟹一扣"、"一店一码"、"一箱一贴"和"假一赔四"。 天猫上售卖的阳澄湖大闸蟹，产品上架前，平台会进行资质审核，只有取得苏州市阳澄湖大闸蟹行业协会2025年经营授权 的会员单位，准许产品上架。所有销售阳澄湖大闸蟹的商家，都会在商品主图的第2张和详情页的第1帧明示其销售资质， 让消费者一眼就能分辨。 同时，平台还升级真实体验分机制，对履约发货、足斤足两、售后服务等全链路加强监督，并对优质商品打标"产地优 选"。"每年中秋买蟹我们都是选天猫的，选择比较多，关键是平台有保障。"来自杭州的消费者陈女士表示，"现在天猫每一 只阳澄湖大闸蟹都有防伪扣，扫一扫就知道是不是阳澄湖的，不用担心买到假货，特别省心。" 淘宝天猫大闸蟹品类小二张海川告诉记者，今年受到闰六月的影响，加之夏 ...

Core Insights - The demand for Yangcheng Lake hairy crabs is high, with sales of live crabs expected to peak before the Mid-Autumn Festival, driven by a good harvest year and consumer anticipation [1][3] Group 1: Market Trends - The production of hairy crabs has increased this year due to favorable weather conditions and the leap year, with expectations of larger crabs being available for sale [1] - Sales of crab cards surged by 1300% during the Tmall Super Category Day from August 31 to September 2, indicating strong consumer interest [1] - Tmall is focusing on live crab sales this season, integrating high-quality hairy crabs from eight major lake regions to meet diverse market demands [1] Group 2: Quality Assurance - Tmall has implemented stricter regulations for the sale of Yangcheng Lake hairy crabs, including measures like "one crab one code" and "one store one code" to ensure authenticity [3] - The platform conducts qualification reviews for sellers, allowing only authorized members to list products, enhancing consumer trust [3] Group 3: Logistics and Delivery - A new flagship store has been opened by a long-standing crab seller, offering rapid delivery options, including a 30-minute delivery service in Hangzhou [7] - The integration of Tmall's official store with flash purchase services has reduced delivery times from 48 hours to as fast as 30 minutes, catering to immediate consumer needs [7] - Adjustments in product offerings have been made to allow single crab sales, reflecting consumer preferences for immediate consumption [7]