Core Insights - The demand for hairy crabs is increasing as consumers eagerly await the arrival of the larger, high-quality crabs ahead of the Mid-Autumn Festival, with sales of crab cards surging by 13 times compared to the same period last year [1][2] Group 1: Market Trends - This year, the production of hairy crabs is expected to be higher than in 2024 due to favorable weather conditions and the lunar calendar, marking a bountiful year for crabs [1] - Tmall is focusing on live crab sales this season, integrating high-quality hairy crabs from eight major lakes to meet diverse market demands [2] Group 2: Product Quality Assurance - Tmall has implemented stricter regulations for the sale of authentic Yangcheng Lake hairy crabs, including measures like "one crab one code" and "one store one code" to ensure product authenticity [4] - The platform conducts qualification reviews for sellers, allowing only those with the 2025 operating authorization from the Suzhou Yangcheng Lake Hairy Crab Industry Association to list products [4] Group 3: Consumer Experience Enhancements - Tmall has upgraded its real experience score mechanism to enhance supervision across the entire supply chain, ensuring quality service and accurate product delivery [6] - New delivery options have been introduced, allowing consumers in Hangzhou to receive crabs within 30 minutes of ordering, significantly improving the speed of service [8]

Core Insights - The demand for Yangcheng Lake hairy crabs is high, with sales of live crabs expected to peak before the Mid-Autumn Festival, driven by a good harvest year and consumer anticipation [1][3] Group 1: Market Trends - The production of hairy crabs has increased this year due to favorable weather conditions and the leap year, with expectations of larger crabs being available for sale [1] - Sales of crab cards surged by 1300% during the Tmall Super Category Day from August 31 to September 2, indicating strong consumer interest [1] - Tmall is focusing on live crab sales this season, integrating high-quality hairy crabs from eight major lake regions to meet diverse market demands [1] Group 2: Quality Assurance - Tmall has implemented stricter regulations for the sale of Yangcheng Lake hairy crabs, including measures like "one crab one code" and "one store one code" to ensure authenticity [3] - The platform conducts qualification reviews for sellers, allowing only authorized members to list products, enhancing consumer trust [3] Group 3: Logistics and Delivery - A new flagship store has been opened by a long-standing crab seller, offering rapid delivery options, including a 30-minute delivery service in Hangzhou [7] - The integration of Tmall's official store with flash purchase services has reduced delivery times from 48 hours to as fast as 30 minutes, catering to immediate consumer needs [7] - Adjustments in product offerings have been made to allow single crab sales, reflecting consumer preferences for immediate consumption [7]