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国联水产荣获天猫超市“超级领航奖”,领跑电商生鲜水产赛道
Cai Fu Zai Xian· 2025-10-13 02:33
Core Insights - The Tmall Supermarket Food and Fresh Health Industry Quality Summit has successfully launched preparations for the 2025 Double 11 and New Year Festival, marking a significant marketing event for the food and fresh health industry [2] - Guolian Aquatic Group received the "Super Navigator Award" for its outstanding e-commerce performance and platform collaboration, becoming the only company in the aquatic industry to receive this honor [2] - The award reflects Tmall Supermarket's high recognition of Guolian's brand strength, product quality, and operational capabilities [2] Company Performance - Guolian Aquatic has achieved significant growth in e-commerce channels, with sales on Tmall Supermarket expected to increase by nearly 40% year-on-year in 2025, indicating strong growth momentum [4] - The star product "Beautiful Shrimp" is anticipated to become a future platform hit through the "Cat Super Selection Million Products" project, while "Platinum Shrimp" has established itself as a benchmark product for quality on the platform [4] Strategic Outlook - Guolian Aquatic plans to deepen its strategic cooperation with Tmall Supermarket, leveraging the platform's resources in live streaming, content, and flash sales to expand its reach among younger consumers [4] - For the upcoming Double 11 and New Year Festival, Guolian Aquatic aims to optimize product structure and enhance supply chain responsiveness, focusing on a dual-core strategy of "quality + efficiency" to achieve new sales records [4] - As a leader in the aquatic industry, Guolian Aquatic is advancing towards a digital new retail future across all channels and links [4]