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国联水产荣获天猫超市“超级领航奖”,领跑电商生鲜水产赛道
Cai Fu Zai Xian· 2025-10-13 02:33
Core Insights - The Tmall Supermarket Food and Fresh Health Industry Quality Summit has successfully launched preparations for the 2025 Double 11 and New Year Festival, marking a significant marketing event for the food and fresh health industry [2] - Guolian Aquatic Group received the "Super Navigator Award" for its outstanding e-commerce performance and platform collaboration, becoming the only company in the aquatic industry to receive this honor [2] - The award reflects Tmall Supermarket's high recognition of Guolian's brand strength, product quality, and operational capabilities [2] Company Performance - Guolian Aquatic has achieved significant growth in e-commerce channels, with sales on Tmall Supermarket expected to increase by nearly 40% year-on-year in 2025, indicating strong growth momentum [4] - The star product "Beautiful Shrimp" is anticipated to become a future platform hit through the "Cat Super Selection Million Products" project, while "Platinum Shrimp" has established itself as a benchmark product for quality on the platform [4] Strategic Outlook - Guolian Aquatic plans to deepen its strategic cooperation with Tmall Supermarket, leveraging the platform's resources in live streaming, content, and flash sales to expand its reach among younger consumers [4] - For the upcoming Double 11 and New Year Festival, Guolian Aquatic aims to optimize product structure and enhance supply chain responsiveness, focusing on a dual-core strategy of "quality + efficiency" to achieve new sales records [4] - As a leader in the aquatic industry, Guolian Aquatic is advancing towards a digital new retail future across all channels and links [4]
国联水产荣获天猫超市“超级领航奖”
Zheng Quan Ri Bao· 2025-10-12 13:40
Group 1 - The core event is the successful holding of the Tmall Supermarket Food and Fresh Health Industry Quality Summit, marking the official start of preparations for Tmall's "Double 11" and New Year Festival in 2025 [2] - Guolian Aquatic Products Co., Ltd. won the "Super Navigator Award" from Tmall Supermarket, becoming the only company in the seafood industry to receive this honor, reflecting its leading position in the fresh e-commerce sector [2] - The award highlights Tmall Supermarket's recognition of Guolian's brand strength, product quality, and operational capabilities [2] Group 2 - Guolian Aquatic Products has achieved significant growth in e-commerce channels, with sales on Tmall Supermarket expected to increase by nearly 40% year-on-year in 2025, indicating strong growth momentum [2] - The star product "Beautiful Shrimp" is anticipated to become a platform hit through the "Tmall Super Selection of Ten Million Products" project, while "Platinum Shrimp" has become a benchmark product for quality on the platform [2] - Looking ahead, Guolian plans to deepen its strategic cooperation with Tmall Supermarket, leveraging the platform's resources in live streaming, content, and flash sales to expand its reach among younger consumers [2][3]