Core Viewpoint - Major liquor companies, including Moutai and Wuliangye, have raised concerns about unauthorized sales of their products on e-commerce platforms, highlighting issues of product authenticity and complex supply chains [1][2] Group 1: Company Concerns - Several well-known liquor brands have issued statements accusing e-commerce platforms of selling products without authorization, leading to potential issues with counterfeit goods [1] - Wuliangye identified unauthorized online stores selling its products, which are not included in its official product control and traceability system, raising concerns about quality [1] - Guizhou Xijiu also criticized unauthorized online channels for selling products, indicating risks of counterfeit and substandard goods [1] Group 2: Pricing and Market Dynamics - As of October 20, the price of 53-degree Feitian Moutai was reported at 1,650 yuan per bottle, a decrease of 30 yuan from previous days, while Wuliangye's price remained stable at 769 yuan, both below market wholesale prices [1] - A comparison showed that Guizhou Xijiu's official flagship store prices were 30% higher than those on the e-commerce platforms' promotional channels [2] - E-commerce platforms are reportedly subsidizing prices through market purchases, complicating the supply chain and raising concerns about product authenticity [2] Group 3: E-commerce Platform Responses - Taobao's customer service claimed that its "Billion Subsidy Channel" guarantees product authenticity and has introduced third-party testing agencies, promising compensation for counterfeit products [2] - Industry experts noted that e-commerce liquor products primarily come from social channels, which have moved beyond manufacturer control, creating opportunities for counterfeit sales [2]