Core Viewpoint - Douyin E-commerce platform aims to help merchants and influencers avoid violations during live broadcasts by summarizing typical violation scenarios and compliance suggestions [1]. Group 1: Types of Violations - Promotion of feudal superstition or pseudoscience is prohibited; merchants and influencers should provide product information legally and scientifically, avoiding misleading content [4]. - Language attacks that stimulate consumer spending through sarcasm or insults violate the platform's integrity marketing requirements; influencers should create quality content instead [5][7]. - Vulgar behavior and dangerous punishments during live broadcasts can harm participants' health and damage the platform's image; such actions are strictly prohibited [8][10]. - Improper eating behaviors, such as excessive spiciness or food wastage to attract attention, are against the platform's health standards [11][15]. - Exploiting family or social conflicts to gain attention and promote products is not allowed; broadcasts should focus on positive content [17][20]. - Displaying wealth or making false promises of cash giveaways to entice viewers is discouraged, as it promotes a harmful consumer mindset [21][25]. Group 2: Compliance Suggestions - Merchants and influencers should respect audience judgment and avoid misleading information [4]. - They should foster a friendly and respectful interaction atmosphere rather than using derogatory language to provoke consumer spending [7]. - Live broadcasts should maintain a healthy and positive environment, avoiding any harmful or excessive physical challenges [10]. - Influencers should promote healthy eating habits and avoid wasteful or extreme food challenges [15][16]. - Content should focus on products and positive themes, steering clear of negative or controversial topics [20]. - The promotion of a money-centric mindset should be avoided, and influencers should not use wealth display as a marketing tactic [25]. Group 3: Overall Objective - The platform aims to help merchants and influencers better understand e-commerce live broadcast compliance requirements, avoid penalties for improper behavior, and promote a healthy and fair business environment [27].