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抖音电商严打投资理财类引流诈骗,清退违规店铺179家、达人334人
Ge Long Hui· 2025-09-19 09:00
根据公告,有不法分子以低价商品为噱头,引诱消费者扫码、加群或下载第三方软件,进而实施诈骗。 如,部分商家以低价投资理财书籍吸引消费者下单,在寄送的木匣或密码箱上粘贴二维码,引导用户扫 码后下载"财客来""汉普密信""企联通"等第三方诈骗软件,继而诱导进入虚假投资平台实施诈骗。上述 行为涉嫌诱导消费者脱离平台交易,严重危及交易安全。 业内人士指出,投资理财类引流诈骗并非个案,而是网络环境中多发的行业问题,往往借助"低价商品 +导师辅导"的套路,针对投资爱好者设下陷阱。 9月19日,抖音电商安全与信任中心发布治理"投资理财类引流诈骗"的公告。近年来,打着"投资理 财"旗号的引流诈骗屡见不鲜,已成为较为突出的行业性问题,威胁用户的财产安全和平台交易秩序。 该平台表示,对欺诈行为"零容忍",自2025年9月以来,已展开专项治理,共清退179家店铺、334个达 人电商权限。 抖音电商方面表示,将持续升级治理举措,加强对恶意商家的识别和打击力度,并积极配合相关部门开 展联合治理。同时,平台提醒消费者,对相关引流欺诈行为提高警惕,平台将持续努力为消费者营造更 加公平、安全的购物环境。 ...
抖音电商三年卖出超200亿单农特产!日均万单增长,村播达人助力乡村发展
Sou Hu Cai Jing· 2025-09-14 16:19
抖音电商近日发布的《2025丰收节抖音电商农产品消费白皮书》显示,过去一年平台农特产品市场呈现 爆发式增长。2024年9月至2025年9月期间,累计售出农特产品102亿单,日均发货量达2448万单,近三 年累计销量突破200亿单且保持日均万单增速。这一数据背后,是超过546万名创作者参与农产品带货, 其中扎根乡村的"村播达人"数量同比增长13%,形成"人人皆可带货"的新农人生态。 消费画像显示,90后群体以38%的购买占比成为主力军,80后与60后分别贡献21%和16%的销量。性别 维度上,男性消费者占比达52%,展现出更强的购买意愿。地域分布方面,广东、江苏、浙江、山东、 河南五省消费者贡献最大,其中广东订单量独占平台总量的十分之一。从品类偏好看,坚果零食、粮油 米面、水果蔬菜位列前三,智利车厘子、泰国榴莲等进口水果成交额同比分别增长109%和88%,形 成"土特产+进口果"双轮驱动格局。 助农行动产生显著溢出效应。以寿光彩椒为例,今年春季受出口影响价格暴跌,平台通过"舌尖上的抖 音|第一口春味"活动,2个月内售出1000万斤,帮助农户实现64倍成交额增长。这种"消费端反哺生产 端"的模式,正在重塑农产品价 ...
抖音电商升级治理“低质高价”违规,坚决打击不当获利,保障消费者体验
Sou Hu Cai Jing· 2025-09-12 11:46
Core Viewpoint - The rapid development of the e-commerce industry has led to some unscrupulous merchants exploiting information asymmetry to engage in practices such as "inflated pricing and low-quality sales," which disrupts market order and harms consumer experience. Douyin E-commerce has initiated a special monitoring and governance campaign to combat these behaviors and protect consumer rights [1]. Group 1: Violations and Actions - Douyin E-commerce has identified typical violations including severe price-value discrepancies, false advertising, and misleading promotional tactics that induce consumers to pay unreasonable prices [1]. - Since the launch of the special governance initiative in September 2025, Douyin has removed and banned a total of 23,000 related violations and dealt with 41 merchants [1]. - Specific cases of inflated pricing include: - "Yunnan Honey Tangerines" priced at 199.9 yuan per box, while market prices range from 9.9 to 29.9 yuan per box [3]. - "Chocolate Crisp Persimmons" priced at 299.9 yuan per jin, with market prices between 1.5 to 9.9 yuan per jin [4]. - "Gansu Huaniu Apples" priced at 399.9 yuan per box, while similar products are priced between 49.9 to 88.8 yuan per box [5]. Group 2: Governance Measures - Douyin E-commerce is enhancing its governance system to better protect consumer rights by: - Strengthening merchant management through precise penalties for violations, including product removal and account restrictions [7]. - Regulating traffic distribution to reduce the recommendation of low-rated or violation-recorded products, preventing misleading information from reaching consumers [7]. - Improving inspection mechanisms by establishing a dual-track system of "technical monitoring + manual verification" for regular inspections to prevent the recurrence of violations [7].
抖音电商升级治理“低质高价” 下架封禁2.3万个违规商品
Nan Fang Du Shi Bao· 2025-09-11 17:41
9月11日,抖音电商安全与信任中心发布专项治理"高价售卖低价值商品"的公告,持续打击不良商家利 用信息差不当获利的违规行为。公告称,自今年9月专项治理启动以来,平台已下架封禁2.3万个违规商 品,处置违规商家41家。 "高价售卖低价值商品"的违规行为不仅扰乱正常的市场秩序,也影响了消费者的购物体验。据该平台介 绍,这类问题主要有两个特点:一是商品价格明显偏离正常水平,远高于市场平均价;二是通过虚假宣 传和广告投放制造"爆款"假象,引导消费者下单。 抖音电商表示,下一步将继续完善治理机制,包括加强对商家的管理、减少推荐存在违规记录的商品, 并通过技术监测和人工核验的方式开展巡查,及时发现和处理问题,努力为消费者营造更加公平、安全 的购物环境。 (文章来源:南方都市报) 例如,有商家将"云南蜜橘子"虚高标价为199.9元/箱,并宣称"九分甜一分酸、云南高山种植",而市场 价仅9.9至29.9元/箱;还有商家将"巧克力脆柿子"虚高定价为299.9元/斤,宣称"一上架就爆单、产地为 山西",并通过广告投流增加曝光,误导消费者下单。公告表示,上述行为严重违反了平台规则,相关 商品已被下架封禁。 ...
抖音电商:严打直播间引流欺诈,今年以来已处罚违规商家超4万家、达人超5万名
Zhong Guo Xin Wen Wang· 2025-08-22 21:53
Core Viewpoint - Douyin E-commerce has reported a significant increase in cases of引流欺诈 (traffic fraud) affecting consumer rights and transaction order, leading to the disposal of over 40,000 violating merchants and 50,000 violating influencers this year [1][2]. Group 1: Fraud Cases and Methods - Common methods of引流欺诈 include merchants luring consumers with low-priced products to conduct transactions outside the platform, often requesting transfers via unfamiliar phone numbers or inducing downloads of third-party applications under the guise of "after-sales compensation" [1]. - Other typical fraudulent practices involve merchants disguising as "stock trading tools" to lure consumers into adding customer service contacts and participating in fake "internal stock trading plans" through third-party chat software [1]. - Merchants also exploit virtual goods to trick users into transferring money under the pretext of "part-time payment" or "activating membership" [1]. Group 2: Response and Measures - Douyin E-commerce has upgraded its risk identification and handling mechanisms against引流欺诈, employing large models for real-time detection of fraudulent merchants' intentions, leading to immediate account restrictions and fund freezes [2]. - The platform has increased daily patrols to promptly interrupt live broadcasts upon detecting violations and has established a fraud alert mechanism to inform consumers of potential risks [2]. - Douyin E-commerce maintains a "zero tolerance" policy towards引流欺诈 and aims to enhance its risk identification and handling capabilities while collaborating with regulatory authorities and law enforcement to institutionalize the fight against e-commerce fraud [2].
抖音电商重拳出击,团伙式虚假宣传账号七月以来被处置超3.2万
Sou Hu Cai Jing· 2025-08-21 18:00
Group 1 - Douyin E-commerce has announced a crackdown on gang-style false advertising, processing over 32,000 accounts related to false promotion and violations since July 2025 [1] - The issue of false advertising has been a persistent challenge in the e-commerce industry, with some merchants and influencers using "account matrices" and "script templates" to mislead consumers for illegal profits [1] - The platform has initiated a special governance action aimed at intercepting and rectifying false advertising, selling inferior goods or counterfeit products, and other violations such as "account nurturing" and "account hoarding" [1] Group 2 - Typical cases of false advertising have been identified in the sales of drink products and neck wrinkle removal products, where accounts misled consumers about the efficacy of these products during live broadcasts [1] - Investigations revealed that these accounts were closely linked and operated in a gang-like manner, with some promising free trials but failing to deliver on their claims, leading to consumer complaints and refusal of refunds [1] - Douyin E-commerce has taken strict measures against the involved accounts and their associated merchants and influencers, including closing e-commerce sales permissions and freezing commission withdrawals [3] Group 3 - The platform plans to enhance its identification and handling mechanisms, combining technical methods with manual inspections to maintain a high-pressure stance against false advertising and gang violations [3] - Douyin E-commerce calls for merchants and influencers to operate with integrity to promote a transparent, fair, and open e-commerce environment, emphasizing that only through honest practices can better products and services be provided to consumers [3]
抖音电商:近3.7万达人被永久取消带货权限
Xin Lang Cai Jing· 2025-08-15 15:29
Core Viewpoint - Douyin e-commerce has initiated a crackdown on false advertising in live streaming, resulting in significant penalties for violators [1] Group 1: Regulatory Actions - Since May, nearly 37,000 influencers have had their selling privileges permanently revoked [1] - A total of 1,778 non-compliant merchants have been expelled from the platform [1] Group 2: Types of Violations - The crackdown primarily targets false marketing practices that harm consumer rights, including "short weight" and misleading claims about product efficacy [1] - Typical violations involve influencers using false descriptions of product specifications, weight, size, and exaggerating product benefits to deceive consumers [1]
直播电商:“小兴趣” 撬动 “大产业”
Xiao Fei Ri Bao Wang· 2025-08-12 02:34
本报记者 卢 岳 □ 王 儒 一块航空级7075铝合金打造的露营装备、一尾在专业海缸中游弋的稀有观赏鱼、一件融合非遗技法的景德镇瓷器…… 这些曾深藏于地方产业带、囿于小众圈层的"小兴趣",如今在抖音电商平台上正迸发出百亿级商业能量。 7月31日,抖音电商发布的《2025抖音电商兴趣产业带数据报告》(以下简称"报告")显示:全国已有5个市兴趣产业 带年支付商品交易总额(以下称为"GMV")突破百亿元,57个迈入亿元门槛,65个跨越千万元大关,更有6.7万名产 业带商家实现店播业绩翻倍增长。 当"小兴趣"遇上"大平台",一场由内容驱动、平台赋能的实体经济深度变革正在加速推进。 图为抖音电商相关负责人介绍过去一年兴趣产业带在平台上的发展情况。 冷门生意热起来 兴趣"破圈"激活百亿元市场 "十多年前,我因为喜欢鱼,一头扎进海水圈,踩过的坑正好是新手最需要了解的。" 2022年,来自广州的水产商家海 大叔在抖音"@前海水族"账号分享养鱼经验时意外走红。他将新手看不见的问题拍成视频,单条播放量破200万次。 通过抖音直播,海大叔此前80平方米起步的小店已扩展到3000平方米,生意突破地域限制,"新疆、内蒙古的订单都 能次 ...
直播电商:“小兴趣”撬动“大产业”
Sou Hu Cai Jing· 2025-08-07 02:55
Core Insights - Douyin e-commerce is transforming niche interests into a billion-dollar market, with significant growth in interest-driven industries across China [1][2][12] - The report indicates that five cities have surpassed a GMV of 10 billion yuan, with 57 cities crossing the 1 billion yuan threshold [1] Group 1: Market Growth and Trends - Douyin e-commerce has seen a 39% year-on-year increase in the number of merchants in interest industries, with over 14,000 merchants achieving a GMV of over 1 million yuan through live streaming [8] - The platform has enabled niche markets, such as rare fish and outdoor gear, to thrive by connecting them with a broader audience through content-driven strategies [2][3] - The interest economy is being fueled by younger consumers who prioritize emotional value and self-expression through their purchases [3][12] Group 2: Case Studies of Success - A water product merchant expanded from 80 square meters to 3,000 square meters, achieving next-day delivery across regions, showcasing the platform's ability to break geographical limitations [2] - The domestic perfume brand "Danei Miten" has seen significant success, with a 160,000 follower base and a top-selling product achieving sales of 30,000 sets [6] - The Hanfu brand "Xinghe Hange" experienced a surge in sales from 200,000 to 1.5 million yuan daily, necessitating supply chain upgrades to meet demand [6] Group 3: Platform Features and Support - Douyin e-commerce's "visual selling" capability allows products to be showcased dynamically, enhancing consumer trust and breaking down information asymmetries [3][7] - The platform is launching support initiatives for interest industries, including zero-cost entry for new merchants and promotional fee refunds to enhance operational efficiency [12] - Douyin e-commerce is fostering community engagement and product co-creation, which strengthens brand loyalty and market presence [7][12] Group 4: Economic Impact - The interest economy is becoming a significant driver of China's high-quality economic development, with over 150 million transactions occurring daily on the platform [12] - Traditional industries, such as ceramics from Jingdezhen, are revitalized through Douyin e-commerce, merging heritage techniques with contemporary consumer needs [11][12] - The platform's ability to connect niche markets with a national audience is creating a multi-polar development landscape across various regions in China [8][11]
抖音电商披露57个亿级产业带崛起
Di Yi Cai Jing· 2025-07-31 07:17
Core Insights - The report indicates that in the past year, five cities in China have achieved a payment GMV exceeding 10 billion [1] - A total of 57 cities surpassed a GMV of 100 million, while 65 cities exceeded 10 million [1] - The number of merchants with a GMV over 1 million from live streaming reached 14,000, and 67,000 merchants experienced a doubling in sales [1]