Group 1 - The 2026 New Year's Day box office achieved a total of 736 million yuan with 18.573 million admissions, marking a strong start for the year [1][2] - The Chinese film market rebounded significantly in 2025, with total box office surpassing 51.832 billion yuan and admissions reaching 1.238 billion, both showing over 20% year-on-year growth [4] - The recovery of the market is reflected in the performance of listed companies, with a notable divergence in their earnings, highlighting the importance of identifying blockbuster films [4][5] Group 2 - The diversity of film supply during the New Year's Day period, featuring both new and established titles, is a key driver for attracting audiences back to theaters [3][6] - The animation sector has emerged as a core growth engine, with 57 animated films contributing over 25 billion yuan to the box office in 2025, reshaping market dynamics [4][5] - The trend of consumption moving to lower-tier cities has reached a five-year high, becoming a crucial incremental market for the industry [5] Group 3 - Listed companies are strategically positioning themselves for the upcoming Spring Festival box office, with key projects like "Boonie Bears: Year of the Bear" and "Flying Life 3" already announced [6][7] - The industry is shifting towards long-term IP management and value extraction, moving beyond one-time box office successes [7] - The integration of AI technology in production and marketing processes is becoming more prevalent, enhancing efficiency and reducing costs in the film industry [7]

● 本报记者 杨梓岩 2026年元旦档以7.36亿元总票房和1857.3万观影人次实现稳健开局，为全年电影市场拉开序幕。灯塔专 业版数据显示，档期内十余部新片与《疯狂动物城2》等热映老片同台，供给丰富多元。回望2025年， 中国电影市场在结构调整中显著回暖，全年票房一举突破518.32亿元，成功重返500亿元时代。 2025年，中国电影市场总票房回升至518.32亿元，观影人次达12.38亿，同比均增长超20%。市场的复苏 伴随着深刻的结构性变化，这在产业链上市公司的业绩中体现得尤为明显。 影视公司业绩呈现显著分化，"押中爆款"成为关键。光线传媒作为《哪吒之魔童闹海》的主控方，2025 年前三季度净利润同比激增406.78%，达23.36亿元。相比之下，中国电影虽有《南京照相馆》等项目在 热门档期表现不俗，但因2025年上半年部分影片票房未达预期，前三季度归母净利润仍下滑69.22%。 动画电影异军突起，成为市场增长的核心引擎与公司转型的支点。猫眼娱乐市场分析师赖力表示，2025 年57部动画电影贡献了超250亿元票房，极大地重塑了市场格局。《哪吒之魔童闹海》等现象级作品不 仅拉动了大盘，更拓宽了成人观众市场 ...