央视网消息：据网络平台数据，截至1月10日晚上10时，2026年1月电影总票房已超10.9亿元。 往年元旦后春节前通常是电影票房的淡季，然而2026年一月份前10天，电影票房比去年同期增长超10%以上。 2026中国电影市场"淡季不淡"实现开门红 2026年刚刚开启，中国电影市场就迎来开门红，显示出中国电影市场的强劲动力和巨大增长潜力。 首先，这离不开创作内容的给力供给。新片密集上映，类型丰富，悬疑、现实题材、经典IP、合家欢轮番登场。尤其是元旦假期期间，越来越 多人把走进电影院当成跨年的一种仪式感——灯光暗下，银幕亮起，和家人朋友们坐在一起，用一场电影开启新的一年。 其次要看到，这10亿元票房不是靠某一部电影单点爆发，而是多部影片齐头并进。《用武之地》《父辈的天空》《匿杀》《寻秦记》等国产影 片共同发力，再加上《疯狂动物城2》《阿凡达3》《新狂蟒之灾》《魔法坏女巫2》《海绵宝宝：深海大冒险》等进口影片在把故事讲好上下 功夫，让观众有了更多选择。 比如，电影《匿杀》冲突强、节奏快，引人入胜；《用武之地》取材真实事件，把战乱环境的紧张与残酷摆到眼前，更显示出"和平"这两个字 的珍贵；《过家家》则更适合家庭观影， ...

据网络平台数据，截至1月9日23时04分，2026年1月电影总票房破10亿。 近期，上映的多部影片涵盖喜剧、动作、悬疑、爱情等多种类型，其中《用武之地》《父辈的天空》《点到为止》《过家家》《匿杀》《寻秦记》《他年她 日》等影片的热映，为观众提供丰富多彩的观影选择。 进口影片方面，《新狂蟒之灾》《永恒站》《危险动物》《机器人之梦》《极限审判》《重返寂静岭》《魔法坏女巫2》《海绵宝宝：深海大冒险》等影片 也将以强大阵容与精彩内容，满足观众多元化观影选择。 光影向前，步履不停 2026年 期待更多精彩电影上映 ...

Group 1 - The film market in 2026 has seen a strong start, with diverse genres and themes attracting large audiences [1] - Animated film "Zootopia 2" continues to lead the box office, while domestic films focus on "realistic themes" and "emotional resonance" [1] - Films like "The Place of Arms" and "Nanjing Photo Studio," directed by Shen Ao, intertwine multiple ordinary people's fates to explore themes of "war and peace" [3] Group 2 - The film industry in China is transitioning from traditional box office economics to a multi-faceted consumption model, integrating cinema with dining, performances, exhibitions, and sports [3] - The popularity of film-related merchandise, such as chocolate products from "Zootopia 2," indicates that audiences enjoy not only the films but also the cultural extensions [5] - Technological advancements like digital LED theaters and virtual reality films are enhancing the viewing experience, providing immersive visual effects [5][7] Group 3 - The National Film Administration has initiated support for virtual reality films, with nearly 140 VR films registered and 28 receiving approval [7] - XR (Extended Reality) cinemas in cities like Beijing, Xi'an, and Guiyang have attracted many viewers, offering a dynamic and interactive viewing experience [9]

中国电影资料馆日前发布的元旦档中国电影观众满意度调查结果显示，元旦档影片供给丰富多元，档期 电影观众满意度得分82.6分，其中《用武之地》《匿杀》满意度领跑，得分均超83分。调查指出，档期 内新片类型题材差异化显著，历史奇幻、犯罪悬疑、温情喜剧、奇幻爱情等各具特色，给观众带来了更 多元的选择空间。（新华社 ） ...

Group 1 - The 2026 New Year's Day box office achieved a total of 736 million yuan with 18.573 million admissions, marking a strong start for the year [1][2] - The Chinese film market rebounded significantly in 2025, with total box office surpassing 51.832 billion yuan and admissions reaching 1.238 billion, both showing over 20% year-on-year growth [4] - The recovery of the market is reflected in the performance of listed companies, with a notable divergence in their earnings, highlighting the importance of identifying blockbuster films [4][5] Group 2 - The diversity of film supply during the New Year's Day period, featuring both new and established titles, is a key driver for attracting audiences back to theaters [3][6] - The animation sector has emerged as a core growth engine, with 57 animated films contributing over 25 billion yuan to the box office in 2025, reshaping market dynamics [4][5] - The trend of consumption moving to lower-tier cities has reached a five-year high, becoming a crucial incremental market for the industry [5] Group 3 - Listed companies are strategically positioning themselves for the upcoming Spring Festival box office, with key projects like "Boonie Bears: Year of the Bear" and "Flying Life 3" already announced [6][7] - The industry is shifting towards long-term IP management and value extraction, moving beyond one-time box office successes [7] - The integration of AI technology in production and marketing processes is becoming more prevalent, enhancing efficiency and reducing costs in the film industry [7]

Core Insights - The Chinese film market experienced a strong start in 2026 with a total box office of 736 million yuan and 18.573 million admissions during the New Year's holiday period [1][3] - The 2025 film market showed significant recovery, achieving a total box office of 51.832 billion yuan and 1.238 billion admissions, with both metrics increasing by over 20% year-on-year [2][4] Market Performance - The New Year's box office was driven by a mix of new and returning films, including popular titles like "Zootopia 2" and "Avatar 3," alongside over ten new releases across various genres [3] - The 2025 film market saw a notable head effect, with four films surpassing 3 billion yuan and eight films exceeding 1 billion yuan in box office revenue [4] - Animation films, particularly "Ne Zha," significantly contributed to the box office, with 57 animated films generating over 25 billion yuan in total revenue [4] Audience Trends - The market is witnessing a structural issue characterized by high concentration at the top and a decline in mid-tier films, indicating a shift in the effectiveness of traditional blockbuster models [5] - The contribution of third and fourth-tier cities to the national box office reached its highest level in five years, reflecting a growing audience base and increased participation from new and low-frequency viewers [4] Upcoming Releases - Following the New Year's period, the focus shifts to the upcoming Spring Festival, with confirmed films including "Boonie Bears: Year of the Bear" and "Fast and Furious 3," indicating a competitive landscape [6] Future Outlook - The industry faces the challenge of continuously attracting audiences, necessitating a balance between genre maturity, emotional resonance, and market sustainability [7] - The Chinese film market has a solid foundation and promising prospects, with expectations for growth through optimized content supply and diverse audience demands [8]

Core Insights - The box office for the New Year's holiday period (January 1-3, 2026) reached 739 million yuan, with imported films "Zootopia 2" and "Avatar 3" leading the charts, while domestic films performed poorly overall [1][3] Box Office Performance - "Zootopia 2" became the box office champion for the New Year's period, accumulating a total box office of 4.246 billion yuan by January 4, 2026, nearing the record set by "Avengers: Endgame" for the highest-grossing imported film in China [1] - "Avatar 3" also performed well, ranking second with a revised box office forecast of 1.145 billion yuan [3] - Domestic films such as "The Hidden Kill," "The Qin Chronicles," and "In the Line of Duty" struggled to compete against these strong imported titles [3] Domestic Film Analysis - The highest-grossing domestic film during the New Year's period was the crime thriller "The Hidden Kill," which surpassed 210 million yuan in total box office. However, audience feedback indicated fatigue due to similarities with previous works by the director [4] - "In the Line of Duty," directed by emerging filmmaker Shen Ao, based on real-life hostage survival experiences, received positive reviews but underperformed at the box office with only 51.31 million yuan [6] - "The Qin Chronicles," a nostalgic adaptation of a popular TV series, attracted viewers due to its emotional connection but lacked standout elements in plot and production, resulting in mediocre reviews [8] Market Trends - The Chinese film market showed signs of recovery in 2025, with total box office reaching 51.832 billion yuan, a year-on-year increase of 21.95%. Domestic films accounted for 41.293 billion yuan, nearly 80% of the total [9] - The market is heavily reliant on blockbuster films, with "Nezha: The Devil's Child" contributing nearly one-third of the total annual box office, indicating a structural imbalance [9] - The upcoming January releases include several films that have garnered attention at international film festivals, potentially appealing to niche audiences [10] Upcoming Releases - The 2026 Spring Festival period is expected to be competitive, with notable films like "The Fast and the Furious 3" and "Boonie Bears: Year of the Bear" already announced for release [10][11] - Other anticipated films include Zhang Yimou's contemporary national security-themed film and an action blockbuster based on a high-rated comic, which may attract diverse audience segments [10][11]

中央社会主义学院中华文化教研部研究员 孙佳山：从贺岁档到元旦档，尤其是在2026年的元旦档，我们看到中国电影的档期结构，包括影片的题材类型供 给呈现出非常丰富的形态。这一周期我们高质量、高水平对外开放，其实在电影领域也有着深刻印证。在产业意义、票房意义和商业规模意义上，中国电影 对于世界电影的贡献越来越大。 转载请注明央视财经 编辑：潘煦 （央视财经《第一时间》）刚刚过去的这个元旦假期，电影市场热度延续。灯塔专业版数据显示，截至1月3日晚上8点，2026年元旦档三天电影总票房突破 7.3亿元。 总台央视记者 郭晋华：在中国电影博物馆影院大厅，虽然是元旦假期的最后一天，但是仍然有不少观众结伴前来观影。 2026年元旦假期期间，电影市场热度延续，多部中外新片与2025贺岁档热映影片联袂登场。丰富的类型与多元的题材适配不同圈层观众需求。值得关注的 是，本次元旦档国产影片中，"现实题材"与"情感共鸣"成为核心关键词：悬疑题材影片《匿杀》聚焦普通人的生存困境，引发广泛关注；现实题材影片《用 武之地》传递了和平理念与对生命的敬畏。《寻秦记》以情怀唤醒观众青春记忆。 ...

同时，"00后"已成为元旦出游绝对主力，占比达39%，"90后"与"80后"紧随其后。年轻群体对"悦己"体 验的追求，驱动了"老己游"市场火爆，成为假日消费的新增长点。主题乐园烟花秀、跨年演唱会等具有 仪式感的消费热度显著上升，"跨年游"相关搜索量同比上涨125%。 出行热情带动消费潜力充分释放。1月3日，飞猪发布的《2026元旦假期出游快报》显示，元旦期间，消 费者出游意愿与消费力双双提升：人均购买件数同比增长超20%、人均消费金额同比增长超30%。1月1 日元旦当天，飞猪国内酒店预订量同比劲增280%，国内目的地玩乐商品预订量同比增长超270%。 入境游强劲增长 与东北三省的"冰雪旅游热"遥相呼应的是海南的"购物旅游热"。封关运作后的首个元旦假期，海南"免 税购物+海滨度假"模式成为吸引国际游客的亮点。去哪儿旅行数据显示，元旦期间，海口和三亚是全 国入境机票量增长最快的两个城市，增幅分别超过3倍和5倍。三亚国际免税城、三亚海旅免税城所在商 圈酒店入住量增幅均在1倍以上。 海南的亮眼表现，正是元旦入境游市场全面爆发的缩影。携程报告显示，元旦假期，入境游市场保持强 劲增长，门票预订量同比增110%，入境体验型 ...

Core Insights - The New Year's film market in 2026 has shown strong performance, with a total box office of 736 million yuan and 18.57 million viewers from January 1 to January 3 [1][6]. Group 1: Overall Performance - The overall performance of the New Year's film market exceeded expectations, with significant audience turnout for the holiday period [6]. - The first day and second day of the New Year's box office reached 338 million yuan and 264 million yuan respectively, with January 3 also surpassing 100 million yuan [6]. Group 2: Key Films - The top three films during the New Year's period were "匿杀" (The Hidden Kill), "寻秦记" (The Quest), and "用武之地" (The Use of Force), showcasing a variety of genres including suspense, classic IP continuation, and realism [6][7]. - "匿杀" is noted for its intense narrative and strong emotional connections, while "寻秦记" capitalizes on nostalgia with its original cast from the 2001 TV series [7][8]. Group 3: Audience Engagement - Unlike previous years that focused on light-hearted comedies, this year's top films established deeper emotional connections with audiences through suspense, nostalgia, and realism [7]. - The performances of actors in these films, such as Jackie Chan and Huang Xiaoming, have been highlighted for their depth and character complexity, indicating a rising expectation from audiences for more nuanced performances [8]. Group 4: Impact of Legacy Films - Legacy films like "疯狂动物城2" (Zootopia 2) and "阿凡达3" (Avatar 3) significantly contributed to the overall box office, accounting for over 55% of the total revenue during the New Year's period [9]. - "疯狂动物城2" achieved a single-day box office of over 100 million yuan on New Year's Day, demonstrating the strong box office appeal of established franchises [9].