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电影总票房已超去年全年,现存影院相关企业超9.2万家
Huan Qiu Wang· 2025-11-10 08:11
Core Insights - The cinema industry is upgrading its operational strategies in response to market recovery, with many cinemas expanding their reach and improving asset quality, resulting in per-theater output significantly exceeding industry averages [1][1][1] - The film industry is transitioning from a single box office revenue model to a diversified consumption ecosystem, with significant growth in IP derivative product sales during this summer's film season, nearly doubling [1][1][1] - Cinemas are implementing themed marketing activities to enhance revenue per square meter and increase member loyalty, with collaborations with gaming IPs recognized for their long-term sustainable income potential [1][1][1] Industry Trends - As of now, there are over 92,000 cinema-related enterprises in China, with approximately 11,000 new registrations in 2025 alone, indicating a trend of annual growth in cinema-related business registrations over the past five years, peaking in 2024 [1][1][1] - The regional distribution of cinema-related enterprises shows that Beijing and Guangdong lead in numbers, with a combined total exceeding 21,000, accounting for 23% of the total enterprises [1][1][1] - Following Beijing and Guangdong, Shandong, Jiangsu, and Sichuan provinces also have significant numbers of cinema-related enterprises [1][1][1]