跟着电影赶大集 沉浸式体验巴蜀年味 启动仪式后，一场别开生面的"电影+"新春市集开场。大邑会场以"电影+文旅+农特消费"为核心，从安 仁古镇坝子广场延伸至老街，集合了电影主题打卡、非遗手工体验、地方美食展销等丰富内容。 "跟着电影赶大集"暨四川新春电影生活季启幕 2月8日，"跟着电影赶大集"暨四川新春电影生活季在成都市大邑县安仁古镇启动。活动以"电影+文旅 +消费"深度融合为主线，将打造一场贯穿新春、辐射全川、联动全国的光影文化盛宴，为人民群众奉 上一幅光影与年味交织的巴蜀新春画卷。 光影百年 视听盛宴点燃新春激情 下午3点，安仁古镇细雨绵绵，坝子广场人声鼎沸，共同等待着这场光影盛会的开启。在淅淅沥沥的春 雨中，原创快闪舞蹈《四川欢迎您》的热情旋律，瞬间点燃了现场观众的激情；非遗摇滚演绎《西岭山 歌也摇滚》将传统民歌与现代摇滚碰撞，迸发出独特的艺术火花；舞蹈《古蜀光赋》则通过演员的曼妙 舞姿，演绎了古蜀文明的璀璨传承。 情景演绎节目《光影百年·锦绣天府》颇受观众喜爱。"哪吒""功夫熊猫"等深受观众喜爱的电影角色轮 番登台亮相，巧妙串联起四川电影百年发展的闪光历程，生动凸显了"四川造"电影在中国电影长河中的 独 ...

格隆汇1月24日｜据央视，1月23日，国家电影事业发展专项资金管理委员会全体会议在京召开。会议强 调，电影是精神文化产品，同时也是文化产业的龙头，对社会经济发展特别是消费升级等具有重要推动 作用。要积极落实深入开展提振消费专项行动要求，总结近年来电影经济在促进消费方面的经验，在财 政部、国家电影局指导下，精心组织电影专资支持促进电影消费试行工作，大力支持各省区市党委政府 和各级电影主管部门因地制宜丰富形式、拓展内容，促进电影促消费活动提质增效，更好地拉动电影消 费，促进市场繁荣。会议指出，春节即将到来，要以电影春节档为重点，以效果为导向，支持各地开展 形式多样的"电影+"活动，繁荣电影经济，促进节日消费红红火火。 ...

会议强调，电影是精神文化产品，同时也是文化产业的龙头，对社会经济发展特别是消费升级等具有重 要推动作用。要积极落实深入开展提振消费专项行动要求，总结近年来电影经济在促进消费方面的经 验，在财政部、国家电影局指导下，精心组织电影专资支持促进电影消费试行工作，大力支持各省区市 党委政府和各级电影主管部门因地制宜丰富形式、拓展内容，促进电影促消费活动提质增效，更好地拉 动电影消费，促进市场繁荣。 会议指出，春节即将到来，要以电影春节档为重点，以效果为导向，支持各地开展形式多样的"电影 +"活动，繁荣电影经济，促进节日消费红红火火。 （文章来源：央视新闻） 人民财讯1月24日电，1月23日，国家电影事业发展专项资金管理委员会全体会议在京召开。 ...

Group 1 - The core initiative is the launch of a film consumption promotion activity in Hainan Province starting January 10, 2026, aimed at encouraging local residents to visit cinemas through tangible discounts [1] - The promotion includes a daily ticket discount of 15 yuan, available through a limited subsidy channel that opens at 10:00 AM [1][2] - The activity is designed to lower the cost of watching films for citizens, thereby stimulating the film market, with a variety of high-quality films set to be released during this period [3] Group 2 - The promotion will be supported by both government subsidies and additional funding from ticketing platforms, which will also engage in diverse marketing activities [3] - Citizens will have opportunities to participate in various promotional activities, such as receiving red envelopes, redeeming points, and enjoying ticket discounts, with some lucky users potentially winning free movie tickets [3] - Several films, including "The Legend of the Condor Heroes," "The Silent Kill," "The Aviator," and "My Friend Andrei," are highlighted as part of the upcoming releases, showcasing a range of genres and themes [5][7][9][11]

Core Insights - The Hunan Province film consumption promotion activity "Yuedong Huxiang · Guangying Future" will start on January 1, 2026, distributing 1.135 million movie consumption vouchers worth a total of 17 million yuan [1] Summary by Categories Promotion Details - The movie consumption vouchers will be issued daily at 10 AM, with a standard supply of 1,000 vouchers per day [1] - On major holidays such as New Year's Day, Spring Festival, Labor Day, and National Day, 20,000 vouchers will be distributed daily [1] - During the summer season, 5,000 vouchers will be available each day, while special occasions like Valentine's Day and Lantern Festival will see 2,000 couple and family gathering vouchers issued daily [1] Voucher Types and Usage - Various voucher types include "30 yuan off 15 yuan" vouchers, "30 yuan off 20 yuan" bank-exclusive vouchers, and "30 yuan off 15 yuan" special screening vouchers [1] - Consumers can earn chances to win general consumption vouchers or free movie tickets by completing tasks [1] - Each user can claim multiple vouchers weekly, with a maximum of two vouchers applicable per single order, supporting both online ticket purchases and offline cinema scanning [1] Historical Impact - From 2024 to 2025, the promotion activity integrated a total of 18.8 million yuan, distributing over 1.54 million movie consumption vouchers [1] - This initiative directly boosted box office revenue by nearly 40 million yuan and stimulated surrounding consumption exceeding 160 million yuan, achieving both revenue growth and consumption stimulation [1]