值得一提的是，为进一步抢抓岁末年初这一消费旺季，《证券日报》记者注意到，近期，已有多地启动新一轮消费券发放 活动。湖南省于1月1日启动的2026年湖南省"悦动湖湘·光影未来"电影促消费活动，将面向全省发放电影消费券113.5万张，合 计1700万元。2026年"请到广东过大年"文旅消费惠民活动，也将发放总额2000万元的文旅消费券。此外，河南省发展改革委有 关负责人也于1月6日公开表示，今年一季度，河南省将举办2026年"乐享河南"新春消费季活动，发放2亿元省级消费券。 "近期地方密集发放的消费券，以及此次《意见》鼓励发放的工会消费券，无不对外释放出稳定消费、提振经济的明确信 号。"在付一夫看来，这既从需求端激发消费潜力，又从供给端助力消费市场复苏，消费券叠加形成的"折上折"效应，有助于 推动潜在消费需求转化为实际购买力。 从内容上看，《意见》明确八方面重点任务。其中，在优化职工体育发展结构方面提出，要创新打造全国性职工体育品 牌，巩固提升羽毛球、乒乓球、工间操等群众基础深厚的体育活动，推广太极拳等传统体育项目，科学引入冰雪、户外等新兴 体育活动，持续推出"工间动起来"等便捷式健身活动，鼓励举办覆盖企业、行业 ...

新华社长沙1月3日电（记者张格）电影消费券激发观影热情、商业综合体迎新活动聚拢人气、南方冰雪盛景吸引八方游客、本土特色赛事 点燃全民激情……这个元旦假期，湖南多地文旅市场热度不减，消费链条不断延伸。 1月1日上午10点，长沙市民李女士准时打开手机，进入"悦动湖湘·光影未来"电影促消费活动专区，顺利抢到电影消费券。"早就定好假期带 孩子看电影，用上消费券后挺划算的。"李女士随即完成了线上选座。 这场于今年1月1日正式启动的电影促消费活动，成为湖南假期消费市场一大亮点。根据活动规则，消费券于每日10时发放，每日常态供应 1000张；元旦、春节、五一、国庆等重要节日，每日发放2万张；情人节、元宵节等还将每日发放双人约会券、家庭欢聚券。 "在消费券带动下，我们影院的热门影片排期密集，亲子、情侣、好友结伴观影需求旺盛，影院上座率有所提升。看一场电影，成为市民假 期休闲的好选择。"潇湘青春影城长沙悦方店经理耿传颂说。 1月2日，游客在湖南张家界武陵源风景名胜区欣赏雪景。新华社发（张洪涛 摄） 假期里，张家界武陵源风景名胜区迎来降雪，云海、雾凇、峰林相映成趣。这份"冬日限定"的景色，吸引众多游客专程到张家界观雪，各 大景区 ...

三湘都市报12月28日讯 今日，记者从湖南省电影局获悉，2026年湖南省"悦动湖湘·光影未来"电影促消 费活动将于2026年1月1日启动，通过云闪付及各大银行APP面向全省发放电影消费券113.5万张，合计 1700万元。 2024年至2025年，湖南省"悦动湖湘·光影未来"电影促消费活动累计整合资金1880万元，投放电影消费 券超154万张，直接拉动票房近4000万元，撬动影院及周边消费突破1.6亿元，实现了票房增收与消费提 振双丰收。 ■湖南日报全媒体记者 邓正可 电影消费券的发放时间为每日10时。其中，每日常态供应1000张；元旦、春节、五一、国庆等重要节 日，每日发放20000张；暑期档每日发放5000张；情人节、元宵节等每日发放2000张双人约会券、家庭 欢聚券。 电影消费券有多种额度，其中包括"满30减15"电影消费券、"满30减20"银行专属电影消费券、"满30减 15"专场电影消费券。此外，消费者还可以通过做任务获取抽奖机会，赢取"满10减5"的通用消费券或免 费观影券。每名用户每周可领取多张电影消费券，单笔订单最多可使用2张，支持线上购票自动抵扣和 线下影院扫码核销。 ...

交汇点讯 记者从江苏省电影集团获悉，12月16日至2026年3月3日期间，江苏面向全省发放总价值1280万元的电影 消费券，为影迷带来实实在在的福利。 在此期间，观众凡是购买江苏地区影院的电影票，都有机会获得"立减20元"观影消费券。活动期间，每日上午10 时起，市民可通过淘票票App或支付宝、淘票票小程序领取观影消费券。此外，活动还将同步投放不少于100万份 随机金额观影红包，为观众带来更多惊喜优惠。 本次消费券可覆盖多部热门影片，包括12月19日上映的《阿凡达：水之道》续作《阿凡达3》，以及12月31日上映 的电影版《寻秦记》。《阿凡达3》由詹姆斯·卡梅隆执导，延续潘多拉星球的宏大史诗，在视觉与技术上再度革 新，被视为贺岁档最具关注度的影片之一。电影版《寻秦记》则集结古天乐、林峯、宣萱等原班人马，将经典 TVB穿越剧首次搬上大银幕，融合情怀与科幻元素，备受观众期待。 与往年相比，今年的活动在平台渠道、优惠形式与持续时间上均实现全面升级。一是参与平台更加多元。除淘票 票官方App外，用户还可通过支付宝、淘票票小程序等更多渠道便捷领取消费券，进一步降低参与门槛，扩大活 动覆盖范围。二是优惠模式更趋立体。本次活 ...

Group 1 - Jiangsu Film Group launched the "2026 MOVIE Life New Year Carnival" to promote cultural consumption, starting on December 16, 2025 [1] - The carnival focuses on "benefiting people's livelihood and promoting consumption" through various initiatives such as issuing consumption vouchers and organizing cross-city activities in Suzhou, Nantong, and Yancheng [1] - During the event period from December 16, 2025, to March 3, 2026, consumers can receive a "20 yuan" movie consumption voucher via the Taopiaotiao App or Alipay mini-program, applicable for single tickets priced at 30 yuan or more [1] Group 2 - The event includes limited edition movie packages, with a couple's package priced at 58 yuan and a family package at 78 yuan, totaling 21,000 sets available for purchase starting at 8 PM on December 16, 2025 [1] - From December 31, 2025, to January 2, 2026, 13 cities in Jiangsu will host "Hundred Theaters New Year Viewing," featuring popular holiday films with corresponding discounts [2] - The carnival aims to enrich the cultural experience during the festive season and enhance service consumption quality and expansion through film screenings and promotional activities [2]

Group 1 - The box office for the 2025 National Day holiday has exceeded 1.154 billion yuan, indicating a strong performance in the film market [1] - More than ten new films have been released during this holiday period, showcasing a diverse range of genres and ample supply [1] - Upgraded hardware facilities and enhanced services in various locations have stimulated consumer activity in the film market [1] Group 2 - The China Film Museum in Beijing has undergone renovations, featuring a 360-degree service desk for one-stop visitor assistance and a new VR space for an immersive viewing experience [1] - The IMAX GT theater, which has the largest IMAX screen in Beijing, is showcasing a mix of classic and new films, attracting both domestic and international tourists [1] Group 3 - In New Yu, a cinema has hired six part-time staff to enhance the viewing experience during the holiday rush, providing ticketing and guidance services [5] - The cinema manager in New Yu stated that they dynamically adjust film schedules based on local and national box office data to meet audience demand [7] Group 4 - Zhejiang province has issued 36.8 million yuan in movie consumption vouchers, contributing to high attendance rates in cinemas in cities like Hangzhou, Taizhou, and Wenzhou [9] - A market manager in Hangzhou reported a 30% increase in box office revenue compared to previous years during the National Day holiday [11]

Core Insights - The film industry is transitioning from a single box office economy to a diversified consumption ecosystem, with "traveling to a city for a movie" becoming a new trend in cultural tourism [1] - National policies are continuously being introduced to support the innovation of "film+" business models, integrating film with tourism and other sectors to stimulate consumption and economic growth [1] Group 1: Policy and Economic Impact - The State Council has issued opinions to promote high-quality service consumption, emphasizing the importance of film-related consumption [3] - A series of policy measures from multiple ministries aim to leverage online traffic from quality performances, animations, and films to drive offline scene innovation [3] Group 2: Local Initiatives and Consumer Engagement - In Jiangsu, cinemas are launching activities like "film + traditional music performances" and "film + intangible cultural heritage cuisine," creating a win-win situation for cinemas, cultural heritage, and audiences [3] - The "Film Ticket Exchange for Scenic Area Discounts" initiative in Zhejiang allows movie ticket stubs to provide discounts at various restaurants, enhancing consumer engagement and driving foot traffic [7] - The summer consumption season in Zhejiang has introduced a movie consumption voucher program worth 36.8 million yuan, covering tourism spots, shopping districts, hotels, and restaurants, exploring a multi-scenario consumption model [5]

Core Viewpoint - The "Golden Panda Award" film screening event is promoting a new consumption experience by integrating film, food, tourism, and public welfare in Sichuan's diverse cultural scenes [1] Summary by Relevant Sections Event Details - The event runs from August to December, with film consumption vouchers available online every Friday to Sunday at 10 AM [1] - A special group coupon package worth 66 yuan is available from August 29 to September 29, covering over 100,000 merchants across Sichuan, with a total issuance amount exceeding 6 million yuan [1] - Users can participate in interactive tasks to win movie tickets and other rewards from August 29 to October 8 [1] Thematic Tourism Routes - Fourteen themed tourism routes are launched, connecting film with cultural landmarks and unique scenes in Sichuan [1] - The "Revolutionary Light and Shadow Journey" focuses on historical sites related to Deng Xiaoping in Guang'an and Huaying Mountain, integrating relevant film works [1] - Other routes include "Cultural Immersion Journey" and "Myth into Reality Journey," utilizing scenic spots like Jiuzhaigou and Qingcheng Mountain to transform literary classics and myths into real experiences [1] - Additional routes cover panda ecological observation, photography in the western Sichuan plateau, hiking on the Shu Road, heritage experiences from the Three-Line Construction, tea culture transmission, and sci-fi technology interactions, creating a new cultural tourism landscape [1]

Group 1 - The core viewpoint of the article highlights the significant growth in China's summer box office for 2025, reaching 11.966 billion yuan with a year-on-year increase of 2.76%, and total audience numbers at 321 million, up 12.75% from the previous year [1] - Government initiatives, including consumer subsidies, have played a crucial role in driving this growth, with the average ticket price dropping to 37.2 yuan from 40.9 yuan last year, making it more attractive for consumers [2] - In Zhejiang province, the issuance of over 36.8 million yuan in film consumption vouchers has led to a remarkable 85.81% increase in box office revenue during a specific period [5] Group 2 - The "movie+" initiatives, such as "travel with movies" and "dine with movies," have successfully linked film viewing with tourism, enhancing consumer experiences and social interactions [6] - The cross-industry collaboration between film and retail has emerged as a new growth point, with significant sales figures reported for merchandise related to films, such as 7 million yuan in sales on the first day of release for "Wang Wang Mountain Little Monster" [8] - The revenue from film-related merchandise has seen a substantial year-on-year increase of 120% during the summer season [11]

Group 1 - The movie consumption vouchers are categorized into three types: general viewing vouchers, student summer viewing vouchers, and sports and cultural linkage vouchers [2][5] - General viewing vouchers include a 20 yuan single viewing voucher and a 40 yuan double viewing voucher, applicable for orders of 20 yuan and 40 yuan respectively [2][8] - The activity period for these vouchers spans from July 18 to August 31, covering weekends and holidays [3][12] Group 2 - Students aged 7 to 25 can claim a 20 yuan summer viewing voucher, applicable for orders of 20 yuan [5][9] - Users purchasing tickets for sports events or performances in Jiangsu province can receive a 20 yuan sports and cultural linkage voucher [5][10] - Each user can claim one voucher of each type per month during the promotional period [3][9] Group 3 - The vouchers can be claimed through various apps including Maoyan, WeChat, Meituan, and Dazhongdianping [10] - The activity is limited to cinemas within Jiangsu province, and there are restrictions against fraudulent activities [10][11] - The promotional strategy aims to boost cinema attendance during the summer and holiday seasons [3][12]