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果麦文化复盘《三国的星空第一部》:档期选择不当、产品或非爆款
Bei Ke Cai Jing· 2025-10-15 08:41
Core Viewpoint - Guomai Culture conducted a review of the film "The First Part of the Stars of the Three Kingdoms," identifying key issues related to its release strategy and audience targeting [1] Group 1: Film Release Strategy - The company believes the film's release timing was inappropriate, as its primary audience consists of middle and primary school students, making the National Day holiday unsuitable for attracting viewers [1] - The promotional period was deemed too short, with marketing starting in September and lacking a foundation from previous works, leading to a low "want to watch" index before the film's release [1] Group 2: Product Quality and Audience Experience - The film may not be a blockbuster due to unclear genre positioning and the team's insufficient experience, resulting in a subpar user experience [1] - Following the current release, there is potential for re-releases or remakes to enhance product quality and marketing efforts, leveraging existing audience feedback [1] Group 3: Future Plans and Revenue Streams - The company plans to explore streaming versions, overseas revenue, and IP derivative income once the new film plans are finalized [1]