21世纪经济报道记者贺泓源、实习生刘瑾睿 报道 电影院生存难题待解。 2025年7月9日，灯塔专业版披露的上半年电影市场数据显示，这一行业结构性矛盾依然显著。 具体来看，得益于春节档《哪吒之魔童闹海》(《哪吒2》)现象级爆发，2025上半年总票房冲高至292.31 亿元，同比增长22.9%，接近疫情前历史峰值。 但是，后续乏力是明显的。2月单月票房160.9亿元（占上半年55%），刷新历史纪录，可后续4个月票 房均不足20亿元，作为暑期档开局的6月仅19.1亿元，创十年新低。 多位头部电影公司高管向21世纪经济报道记者强调，在短视频冲击下，以往作为市场蓄水池的腰部影片 投资风险急剧放大。"我们现在就投大项目。"有知名制片人说。 另外，行业降本潮流持续。多位知名制片人表态，制作周期正在缩短，且已通过精细化的方式压缩成 本。 还要看到，如此行业态势下，以往所谓的大导演话语权正在降低。制片方明显越来越强势。 《哪吒2》出品方光线传媒董事长王长田更公开喊话，必须改变电影行业利益分配格局。"所有风险都在 制片方身上。"他说。 在王长田看来，新的分配格局中，利益必须向制片方倾斜。"比如票房分账比例，去掉宣发成本，片方 只 ...

Group 1 - The film industry is facing significant structural challenges despite a strong performance in the first half of 2025, with total box office revenue reaching 29.231 billion yuan, a year-on-year increase of 22.9% [1] - The box office performance is heavily reliant on a few major films, with the record-breaking "Nezha 2" contributing 52.8% of the total box office, while the number of new films grossing over 100 million yuan has sharply decreased to 23 [1][2] - The average number of viewers per screening has dropped to 2-4 people, with a high empty screening rate of 40%, indicating a severe decline in audience engagement [1] Group 2 - The impact of short video platforms is leading to increased investment risks in mid-tier films, prompting production companies to focus on larger projects [2] - There is a trend of cost-cutting in the industry, with production cycles being shortened and costs being meticulously managed [2] - The traditional power dynamics in the industry are shifting, with production companies gaining more influence and calling for a change in the profit distribution model, as highlighted by the chairman of Light Media [2][4]

Core Viewpoint - The chairman of Light Media, Wang Changtian, emphasizes the need to change the profit distribution structure in the film industry, advocating for a greater share of profits to be allocated to production companies due to the increasing financial pressures they face [1][2]. Industry Challenges - The film market is shifting towards a stagnant phase, with production companies struggling to survive. For instance, the box office revenue during the May Day holiday this year was 747 million yuan, a year-on-year decline of 51.1% [2]. - The average daily box office during the May Day holiday was 150 million yuan, marking the lowest level in nearly a decade (excluding 2020 and 2022) [2]. - The overall losses in the film industry exceed 10 billion yuan annually, with projections indicating that this trend may continue for the next decade [3]. Investment Decline - The lack of external funding has led to a reliance on box office revenue for internal funding cycles, resulting in a 10% to 20% annual decline in net capital within the industry [4]. - The risk of losses in the film market is estimated to be around 60% to 70%, further exacerbating the financial challenges faced by production companies [4]. Cinema Revenue Impact - The average revenue per cinema during the May Day holiday was 325.7 yuan, a year-on-year decrease of 47.8%, while the average daily revenue per cinema was 12,000 yuan, down 52.0% [5]. - The survival of cinemas is crucial for maintaining stable box office revenues, indicating that the challenges faced by cinemas could impact the overall film market [6]. Conclusion - The proposed changes to the profit distribution model in the film industry may face significant challenges, as both production companies and cinemas are experiencing financial difficulties [7].