Core Insights - "Ne Zha 2" remains a hot topic at the Shanghai International Film Festival, achieving a global box office of 15.906 billion RMB (approximately 2.193 billion USD) as of June 23, with overseas earnings around 64 million USD [1] - The film's overseas box office is projected to exceed 100 million USD, potentially ranking it third among Chinese films in overseas earnings, following "Crouching Tiger, Hidden Dragon" and "Hero" [1] - The film's overseas performance could have been better if the release strategy had been planned earlier, as indicated by overseas distributors expressing regret over the timing [1][2] Industry Challenges - The overseas box office performance of Chinese films has been generally underwhelming, with "Crouching Tiger, Hidden Dragon" holding the top spot for nearly 25 years [2] - Cultural differences and resource limitations are frequently cited as challenges in overseas distribution, with distributors noting the urgency and lack of preparation time for "Ne Zha 2" [2][3] - The North American release faced significant time constraints, with only about two weeks available for marketing and distribution preparations [3] Strategic Recommendations - Industry professionals suggest that Chinese companies should begin international distribution discussions earlier, rather than waiting for domestic release dates to be set [4] - There is a need for a more strategic approach to international marketing and distribution, similar to practices seen in Hollywood, which often plan releases years in advance [6] - The animation sector is seen as having greater potential for international success due to its universal appeal, but requires early planning for translation, marketing strategies, and merchandise [6][7] Market Outlook - The Chinese film industry is encouraged to expand its focus beyond domestic box office revenues to include international markets and IP development [5][7] - The establishment of specialized international distribution companies is deemed necessary to enhance the global reach of Chinese films and to better manage resources for effective marketing [7]