Core Insights - Weibo IN has officially opened, featuring renowned toy brands and cultural entities, enhancing the cultural consumption landscape in Beijing [1][2] - The venue promotes a unique "e-sports + subculture complex," extending consumer engagement from day to night, thus revitalizing the night economy in Beijing [1][2] Group 1 - Weibo IN has attracted major brands such as TAMASHII NATIONS STORE Satellite, Megahouse, and Hasbro Transformers, among others [1] - The venue has hosted over 80 events, including IP pop-ups and e-sports competitions, drawing hundreds of thousands of visitors [2] - The integration of cultural events has led to increased activity in surrounding areas, boosting dining, transportation, and retail sectors [2] Group 2 - Future plans include introducing heavyweight IPs and international events, with quarterly ACGN-themed exhibitions and a robust e-sports event matrix [2] - Weibo IN aims to create a new cultural landmark in Beijing by linking with outdoor trend consumption and international art exhibitions [2] - The venue has successfully established a dual-cycle model of daytime and nighttime consumption, enhancing the overall appeal of the Chaoyang Park area [1][2]