微博IN跨次元引力场
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北京亮马河文化经济带再添新地标,华北最大电竞馆正式迎客
Xin Jing Bao· 2025-10-01 10:22
Group 1 - The core viewpoint of the news is the opening of Weibo IN, a new cultural and tourism landmark in Beijing's Chaoyang Park, which is part of the Olympic heritage urban renewal project [1][2] - Weibo IN has transformed the former beach volleyball venue from the 2008 Beijing Olympics, incorporating elements like sand from the venue into a children's playground, enhancing the visitor experience [1] - The venue features a large LED screen over 600 square meters, providing a futuristic visual experience, and has opened with various promotional discounts for young consumers [1] Group 2 - The project is a significant addition to the Liangma River cultural economic belt, which will include diverse attractions such as the Pop Mart City Park, Apai Lang Creativity Planet, and a planned Ferris wheel [2] - Weibo IN has a high proportion of first stores, with over 30% of its stores being first-time openings and more than 50% of its area dedicated to these stores [2] - During the holiday period, Weibo IN will host a variety of events, including an international jazz arts festival and pop-up stores, enhancing its appeal as a cultural and entertainment hub [2]
微博IN跨次元引力场打造“电竞+次元文化综合体”,亮马河文化经济带添消费新场景
Bei Jing Shang Bao· 2025-10-01 05:57
Core Insights - Weibo IN has officially opened, featuring renowned toy brands and cultural entities, enhancing the cultural consumption landscape in Beijing [1][2] - The venue promotes a unique "e-sports + subculture complex," extending consumer engagement from day to night, thus revitalizing the night economy in Beijing [1][2] Group 1 - Weibo IN has attracted major brands such as TAMASHII NATIONS STORE Satellite, Megahouse, and Hasbro Transformers, among others [1] - The venue has hosted over 80 events, including IP pop-ups and e-sports competitions, drawing hundreds of thousands of visitors [2] - The integration of cultural events has led to increased activity in surrounding areas, boosting dining, transportation, and retail sectors [2] Group 2 - Future plans include introducing heavyweight IPs and international events, with quarterly ACGN-themed exhibitions and a robust e-sports event matrix [2] - Weibo IN aims to create a new cultural landmark in Beijing by linking with outdoor trend consumption and international art exhibitions [2] - The venue has successfully established a dual-cycle model of daytime and nighttime consumption, enhancing the overall appeal of the Chaoyang Park area [1][2]
北京商业集中放量,八大新项目抢滩“双节”消费市场
Xin Jing Bao· 2025-09-30 15:00
Group 1 - The National Day and Mid-Autumn Festival holiday is a peak season for tourism consumption, with a significant supply surge in Beijing's commercial real estate market just before the holidays [1] - Six major projects, including Ruilai Plaza in Fangshan District and Weigong·Fanghua in Haidian District, are set to enter the market, injecting new vitality into Beijing's consumer market [1][2] - New projects are strategically opening before the holiday to capitalize on the expected high foot traffic, aiming for a strong start [2] Group 2 - The new projects cater to diverse consumer groups, with Datuanli Commercial Street targeting local residents and business people, while World Square in Daxing District focuses on airport-related services [2] - The trend towards "non-standard" and "thematic" commercial spaces is emerging, with projects like Station Park and Weibo IN emphasizing unique community and cultural experiences [3] - Station Park features over 20 first stores, including IKEA's community ordering center, while Weibo IN targets the "Z generation" with a focus on esports and pop culture [3] Group 3 - Established shopping centers are responding to new project openings by hosting major exhibitions and launching new stores to attract holiday shoppers [4] - Chaoyang Joy City is featuring exclusive exhibitions and new concept stores during the holiday, while other centers are offering immersive experiences and new product launches [4] Group 4 - The vibrant consumption market during the holiday is attributed to the accelerated integration of various business and cultural tourism sectors in Beijing [5] - Over 500 unique consumption activities have been launched citywide, enhancing the festive atmosphere and driving consumer engagement [5] - The concentration of new commercial projects and the revitalization of mature shopping districts are expected to boost holiday consumption and enhance Beijing's status as an international consumption center [5]