Group 1 - The event "Cool Summer Ignite Run" held at Chengdu Happy Valley featured a collaboration between "Subway Surfers" and platforms Kuaishou and Huya, focusing on an immersive experience for parkour enthusiasts [2] - The event included a special competition called the "Parkour Cup," combining various cross-industry collaborations and interactive experiences, showcasing a dual model of entertainment and esports [2][3] - The collaboration marked the first partnership between Kuaishou and "Subway Surfers," aiming to integrate esports and variety shows to create a new event paradigm [2][3] Group 2 - "Subway Surfers," a long-standing game under the company, has maintained over ten million monthly active users after 12 years, seeking new content directions [3] - The event successfully utilized Kuaishou's platform for live streaming and interaction, enhancing engagement and reaching a broader young audience [3][4] - The presence of popular streamers at the event created an engaging atmosphere, with interactive challenges that fostered deeper connections between streamers and fans [4] Group 3 - The event represents a new exploration of the "Subway Surfers" brand, with plans for continued online and offline integration, merging esports and variety shows to enhance user emotional connections [6] - A special edition of the game is set to launch in celebration of the 45th anniversary of Shenzhen, incorporating iconic landmarks into the game [6] - The company emphasizes the importance of continuous content iteration and user engagement to maintain a long lifecycle for "Subway Surfers," with plans for future collaborations and events [8]