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2025动力电池中场战局,正力新能“三化策略”应战
高工锂电· 2025-07-30 10:09
Core Viewpoint - The battery installation support is shifting from "capacity competition" to "adaptability competition" as the penetration rate of new energy vehicles exceeds 50%, emphasizing the need for flexible manufacturing and system integration to meet diverse customer demands [1][10]. Group 1: Industry Dynamics - The industry is entering a mid-stage where the competitive landscape is not yet fully solidified, with leading manufacturers still holding their competitive advantages but facing increasing demands for flexibility from automakers [1][10]. - The fragmentation of customer needs presents "mid-stage opportunities," where companies must leverage system capabilities to penetrate various projects effectively [1]. Group 2: Company Strategy - Zhengli New Energy has adapted its customer base over the past two years, collaborating with various automakers like Leap Motor and FAW Hongqi, showcasing its ability to meet diverse market demands [1]. - The company employs a "three-pronged strategy" focusing on standardization, platformization, and differentiation to enhance manufacturing capabilities and customer collaboration [1]. Group 3: Standardization - Standardization involves creating a flexible manufacturing system around the same specifications but different combinations, improving production efficiency [4]. - For instance, the same 104Ah lithium iron phosphate battery cell is used in both the Leap Motor T03 and C11, demonstrating the ability to switch between different vehicle types efficiently [4]. Group 4: Platformization - Platformization goes beyond just producing battery packs; it involves creating modular solutions that can adapt to various vehicle types and powertrain configurations [5][6]. - Zhengli New Energy has developed a platform battery system that allows for quick adaptation to multiple models without the need for redesigning the battery structure, enhancing time efficiency and supply chain flexibility [6]. Group 5: Differentiation - Differentiation focuses on a unified specification with a flexible material system that evolves based on user needs, allowing for various battery configurations tailored to different vehicle requirements [7][8]. - The company offers multiple capacity versions of the same battery cell, enabling automakers to choose between different performance and cost options without changing the battery pack structure [8]. Group 6: System Capability - The combination of standardization, platformization, and differentiation creates a closed-loop system capability for Zhengli New Energy, enhancing production versatility and collaboration with automakers [9]. - This comprehensive approach aims to deliver faster, more stable, and lower-cost solutions, establishing a replicable capability across various projects [10].