Core Viewpoint - The National Radio and Television Administration (NRTA) has implemented special regulatory measures for automatic renewal services in internet television, addressing user complaints about lack of reminders before charges, complex cancellation processes, and inadequate complaint channels [1][3]. Group 1: Regulatory Measures - The governance focuses on addressing the prevalent "nested" charging issues in television services, which have led to user confusion and financial losses due to complex membership and charging structures [3][5]. - In September 2023, the NRTA, in collaboration with multiple departments, held a meeting to mobilize efforts against the "nested" charging practices, aiming to resolve issues related to multiple charging packages, unclear charging entities, and lack of transparency [3][5]. - The "Guidelines for Governance of Nested Charging in Television 2.0" was released, outlining 60 corrective measures, resulting in a significant reduction of over 50% in charging packages for 560 million cable TV, IPTV, and internet TV terminals by September 2024 [3]. Group 2: User Experience and Rights - Despite improvements, persistent issues such as "default selection" remain problematic, where users inadvertently enter automatic renewal cycles due to unclear settings, complicating cancellation processes [4][5]. - The recent governance measures aim to strictly control default selections, ensure significant reminders before renewals, and establish complaint channels, thereby enhancing consumer rights and protecting against deceptive charging practices [5][6]. - The industry faces a critical need to optimize user experience and rebuild relationships with consumers, emphasizing the importance of respecting consumer rights and innovating business models in a transparent manner [6].