Core Viewpoint - The National Radio and Television Administration is implementing special regulatory measures for internet television, focusing on addressing user complaints regarding automatic renewal issues, including lack of reminders before charges, complex cancellation processes, and inadequate complaint channels [1] Group 1 - The measures aim to protect user rights and enhance user experience [1] - Automatic renewal is common across various services, but failure to respect user preferences can harm brand and corporate image, leading to user attrition [1]

Core Viewpoint - The National Radio and Television Administration has implemented special regulatory measures for automatic renewal services in internet television, focusing on user complaints regarding lack of reminders before charges, complex cancellation processes, and poor complaint channels [1][2]. Group 1: Regulatory Measures - Internet television integration agencies must adhere to the principle of "user initiative" when providing automatic renewal services, prohibiting hidden clauses or forced bundling of services [1]. - Users must confirm their consent through a secondary confirmation process before entering the payment stage for services that include automatic renewal [1]. Group 2: User Experience Improvements - Internet television platforms are required to send reminders about automatic renewals five days prior to the charge through various channels, including SMS and app notifications, detailing the product name, charge amount, and service period [2]. - Most internet television platforms have already begun to implement standardized reminders, allowing users to cancel automatic renewal services easily if they no longer wish to continue [2]. Group 3: Complaint Handling - The regulatory measures mandate that the "automatic renewal complaint" option be placed in the primary menu of customer service, ensuring users can quickly submit their concerns and receive timely responses [2]. - The National Radio and Television Administration has previously announced a "dual governance" user complaint channel to enhance the management of complex charging practices [2].

Core Viewpoint - The National Radio and Television Administration (NRTA) has implemented special regulatory measures for automatic renewal services in internet television, addressing user complaints about lack of reminders before charges, complex cancellation processes, and inadequate complaint channels [1][3]. Group 1: Regulatory Measures - The governance focuses on addressing the prevalent "nested" charging issues in television services, which have led to user confusion and financial losses due to complex membership and charging structures [3][5]. - In September 2023, the NRTA, in collaboration with multiple departments, held a meeting to mobilize efforts against the "nested" charging practices, aiming to resolve issues related to multiple charging packages, unclear charging entities, and lack of transparency [3][5]. - The "Guidelines for Governance of Nested Charging in Television 2.0" was released, outlining 60 corrective measures, resulting in a significant reduction of over 50% in charging packages for 560 million cable TV, IPTV, and internet TV terminals by September 2024 [3]. Group 2: User Experience and Rights - Despite improvements, persistent issues such as "default selection" remain problematic, where users inadvertently enter automatic renewal cycles due to unclear settings, complicating cancellation processes [4][5]. - The recent governance measures aim to strictly control default selections, ensure significant reminders before renewals, and establish complaint channels, thereby enhancing consumer rights and protecting against deceptive charging practices [5][6]. - The industry faces a critical need to optimize user experience and rebuild relationships with consumers, emphasizing the importance of respecting consumer rights and innovating business models in a transparent manner [6].

Core Viewpoint - The National Radio and Television Administration (NRTA) has implemented special regulatory measures for automatic renewal services in internet television, addressing user complaints about lack of reminders, complex cancellation processes, and inadequate complaint channels [1][2]. Group 1: Regulatory Measures - Internet television providers must adhere to the principle of "user active choice" when offering automatic renewal services, prohibiting hidden clauses or forced bundling of services [2]. - Users must confirm their consent through a secondary confirmation before proceeding to payment for services that include automatic renewal [2]. - Providers are required to send reminders about upcoming charges five days prior to automatic renewals through various channels, including SMS and app notifications, detailing the product name, charge amount, and service period [2][6]. Group 2: Complaint Handling - The new regulations mandate that the "automatic renewal complaint" option be easily accessible in the customer service menu to facilitate quick user feedback and response [3]. - A "dual governance" initiative was launched in August 2023 to address issues related to complex operations and excessive charges in television services, with a complaint mechanism established in May 2024 [4]. Group 3: User Experience and Data - A case study highlighted a user complaint regarding automatic renewal, where a user was charged 35 yuan after failing to cancel an automatic renewal service, despite receiving notification [5]. - Automatic renewal issues account for nearly 80% of complaints related to service charges, with many users forgetting to cancel after enjoying initial promotional rates [5].