Core Insights - The article highlights the ambitious launch of new electric off-road vehicles by Fangcheng Leopard, showcasing its commitment to the new energy off-road sector with the introduction of the Leopard 5 Long Range and Leopard 8 models at competitive price points [1][11]. Product Expansion - The Leopard 5 Long Range is priced between 269,800 to 329,800 yuan, while the Leopard 8 five-seater version is priced between 379,800 to 407,800 yuan, marking a significant expansion of the product lineup [1]. - The launch reflects the brand's philosophy of making off-road experiences accessible to a broader audience, moving from technical exploration to mainstream adoption [1]. Technological Advancements - The DMO+ platform upgrade introduces advanced driving capabilities, allowing for precise control of traction and power output across various terrains, thus lowering the operational threshold for off-road experiences [3]. - The vehicles are equipped with Huawei's Qian Kun intelligent driving system, which enhances user experience through autonomous learning and a comprehensive collision avoidance system [5][10]. Product Features - The Leopard 5 is positioned as a "new king of off-road," featuring an integrated battery structure that boosts its pure electric range to 210 km and a total range of 1,310 km, alleviating range anxiety for users [7]. - The Leopard 8 is designed as a luxury flagship, focusing on spaciousness and comfort, with features like multi-directional leg rests and a high-pressure refrigerator, catering to high-end user preferences [9]. Safety Measures - Both models incorporate a comprehensive safety system, including high water wading depth, robust body structure, and advanced collision protection features, achieving a five-star safety rating from C-NCAP for the Leopard 8 [10]. - The vehicles are designed to minimize risks in extreme conditions, with features like a high-speed tire blowout assistance system [10]. Market Positioning - The Leopard 5 has nearly reached 100,000 units in cumulative sales, establishing itself as a leader in the rugged off-road segment, while the Leopard 8 is solidifying its position in the high-end SUV market [11]. - The brand is on track to achieve a global sales milestone of 200,000 units by the end of October, reflecting the success of its product strategy and the transition of off-road vehicles from niche to mainstream [11][13]. Conclusion - Fangcheng Leopard's recent product launches represent a strategic blend of technology and market positioning, indicating a shift towards electric off-road vehicles as a viable lifestyle choice for consumers [13].