Core Viewpoint - Vanke Group's founder Wang Shi endorses a new high-priced product "President Bowl Bird's Nest," which has sparked market discussions but has underperformed in sales despite significant marketing efforts [2][5][6]. Group 1: Product and Market Positioning - "President Bowl Bird's Nest" is marketed as the world's first bird's nest product for men, priced at 528 yuan per bowl and 3168 yuan for a six-pack, significantly higher than the average bird's nest price of 174 yuan per bowl [2][6]. - The product targets the high-end male health supplement market, claiming to include eight traditional Chinese medicinal ingredients, but faces skepticism from male consumers who traditionally associate bird's nest with women's beauty and health [6][8]. Group 2: Sales Performance and Marketing Strategy - As of April 24, the product has sold only 84 units on Tmall, with even lower sales on other platforms like JD and Douyin, indicating a disconnect between high pricing and market acceptance [5][6]. - Despite heavy investment in marketing, including partnerships with multiple celebrities, the company's profit has declined by 24.18% year-on-year to 160 million yuan, while marketing expenses accounted for 32.7% of total revenue [9][10]. Group 3: Industry Challenges and Future Outlook - The bird's nest industry is experiencing a slowdown, with market growth rates dropping from 15% to 12% in 2023, highlighting the need for innovation and differentiation in products [12]. - Analysts suggest that the male health supplement market could reach 99.6 billion yuan by 2025, but Vanke Group must overcome traditional perceptions and effectively educate male consumers to succeed [12].