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剧集押错男观众
3 6 Ke· 2025-05-12 10:24
Core Viewpoint - The success of the series "I Am Zhao Jia Di" highlights a significant demand for content tailored to male audiences, contrasting with the oversaturation of female-oriented dramas in the market [1][12]. Group 1: Audience Engagement - The male audience's engagement with "I Am Zhao Jia Di" is evidenced by a high viewership ratio, with male viewers accounting for 86.31% [1]. - The character Zhao Jia Di resonates with male viewers due to his appealing traits, such as wealth, charm, and intelligence, which provide a strong sense of identification [3][8]. - The series has successfully tapped into the male audience's desire for straightforward, engaging narratives, as opposed to complex emotional dramas [12][20]. Group 2: Character Appeal - Zhao Jia Di's character is portrayed as a morally upright individual who, despite his privileged background, chooses to navigate life independently, which enhances his relatability [6][11]. - The character's flaws, such as being a mathematical genius with poor English skills, add depth and realism, making him more relatable to male viewers [6][8]. - The presence of multiple female characters who support and admire Zhao Jia Di caters to male viewers' fantasies and emotional needs [9][20]. Group 3: Market Trends - The series stands out in a market where many male-targeted dramas fail to attract their intended audience, often due to misreading male viewers' preferences [12][14]. - Other recent male-oriented dramas, such as "Open the Right Way of Life," have struggled due to their focus on middle-aged crises and mundane life issues, which do not resonate with male viewers [14][16]. - The contrasting success of "I Am Zhao Jia Di" suggests that male audiences prefer narratives that emphasize action, success, and straightforward emotional arcs over complex life dilemmas [19][29]. Group 4: Successful Elements - The series combines elements of wealth, romance, and business acumen, which are appealing to male viewers, creating a compelling viewing experience [8][11]. - The narrative structure of "I Am Zhao Jia Di" aligns with the male audience's preference for stories that deliver immediate gratification and excitement without excessive emotional complexity [20][29]. - The success of similar series, such as "余罪" (Yu Zui), indicates a clear trend where male viewers are drawn to stories featuring underdog triumphs and engaging plots [26][29].