Core Insights - The summer season is concluding with limited hit series, with "Sheng Wan Wu" being a standout, while the split-revenue drama sector has seen several low-cost productions achieving significant returns [1][4] - Key genres driving success in the split-revenue market include male-oriented, suspense, and romance, indicating strong audience demand [1][4][13] Split-Revenue Drama Performance - "I Am Zhao Jia Di Season 2" achieved a split revenue of 50.4 million, leading the long drama category, while other notable performances include "Mian Cheng" at 10 million and "Chun Lai Ding Feng Bo" at 25 million [2] - In the medium and short drama categories, "Zhu Que Tang" stands out with a revenue of 37 million, while "Bi An Deng Ta" and "Xian Xu" also performed well with revenues of 15 million and 16 million respectively [2][11] Genre Trends - Male-oriented dramas are gaining traction, with "I Am Zhao Jia Di Season 2" being the only long drama hit this year, while other successful titles like "Ming Bu Xu Chuan" and "Ni Zai Li Hun Jin Xing Shi" are primarily in medium and short formats [4][6] - Suspense dramas are also thriving, with titles like "Mie Zui" and "Xing Zhen Xian Chang" contributing significantly to the market, showcasing a diverse range of storytelling [8][11] Audience Engagement - The success of male-oriented dramas indicates a growing focus on male audiences, with narratives often centered around themes of empowerment and success [6][14] - Suspense dramas are attracting viewers through engaging plots and character dynamics, with a notable trend towards reducing romantic subplots to enhance narrative focus [16][18] Innovative Storytelling - New narrative frameworks are emerging in both male-oriented and suspense genres, with elements like "rebirth" and "golden finger" becoming prevalent in male-centric stories [14][20] - In romance, innovative settings and unconventional plots are being introduced, such as virtual reality scenarios and dual-time narratives, to captivate audiences [18][20] Conclusion - The split-revenue drama market is evolving, with a mix of traditional and innovative storytelling approaches catering to diverse audience preferences, reflecting a significant shift in viewer engagement and content consumption [20][21]

Core Viewpoint - The success of the series "I Am Zhao Jia Di" highlights a significant demand for content tailored to male audiences, contrasting with the oversaturation of female-oriented dramas in the market [1][12]. Group 1: Audience Engagement - The male audience's engagement with "I Am Zhao Jia Di" is evidenced by a high viewership ratio, with male viewers accounting for 86.31% [1]. - The character Zhao Jia Di resonates with male viewers due to his appealing traits, such as wealth, charm, and intelligence, which provide a strong sense of identification [3][8]. - The series has successfully tapped into the male audience's desire for straightforward, engaging narratives, as opposed to complex emotional dramas [12][20]. Group 2: Character Appeal - Zhao Jia Di's character is portrayed as a morally upright individual who, despite his privileged background, chooses to navigate life independently, which enhances his relatability [6][11]. - The character's flaws, such as being a mathematical genius with poor English skills, add depth and realism, making him more relatable to male viewers [6][8]. - The presence of multiple female characters who support and admire Zhao Jia Di caters to male viewers' fantasies and emotional needs [9][20]. Group 3: Market Trends - The series stands out in a market where many male-targeted dramas fail to attract their intended audience, often due to misreading male viewers' preferences [12][14]. - Other recent male-oriented dramas, such as "Open the Right Way of Life," have struggled due to their focus on middle-aged crises and mundane life issues, which do not resonate with male viewers [14][16]. - The contrasting success of "I Am Zhao Jia Di" suggests that male audiences prefer narratives that emphasize action, success, and straightforward emotional arcs over complex life dilemmas [19][29]. Group 4: Successful Elements - The series combines elements of wealth, romance, and business acumen, which are appealing to male viewers, creating a compelling viewing experience [8][11]. - The narrative structure of "I Am Zhao Jia Di" aligns with the male audience's preference for stories that deliver immediate gratification and excitement without excessive emotional complexity [20][29]. - The success of similar series, such as "余罪" (Yu Zui), indicates a clear trend where male viewers are drawn to stories featuring underdog triumphs and engaging plots [26][29].