Core Insights - In July, the company achieved a completion rate of 109% in line with the annual work meeting spirit of Shandong Company, ranking third in the province with a year-on-year sales increase of 10% and a market share growth of 4.5% [1] - The company implemented a "quality improvement action" to strengthen its existing customer base by enhancing marketing tools and launching high-cost performance new products [1] - The "customer expansion action" focused on developing new customer segments, particularly targeting driving schools, wedding car fleets, and rental platforms [1] - The "customer retention action" aimed at migrating existing customers, achieving a retention rate of over 53% through innovative marketing strategies [2] - The "innovation action" emphasized cross-industry cooperation, including initiatives like car purchase promotions with fuel card giveaways [2] Group 1 - The company set a target to outperform the market and competitors, achieving a sales increase of 10% year-on-year and a market share growth of 4.5% [1] - The marketing strategy included a combination of basic, seasonal, and surprise products to maintain customer engagement, resulting in a 5.7% increase in active customer scale [1] - The company adopted a proactive marketing model at highway stations to enhance customer service and fuel sales [1] Group 2 - The company implemented a structured approach to retain customers during station closures, achieving a customer retention rate of over 53% [2] - The strategy involved a three-phase service model to guide customers through the closure process, ensuring effective communication and incentives [2] - The company explored partnerships with external entities, such as car purchase promotions and collaborations with ride-hailing services, to enhance customer engagement [2]