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国产九价HPV疫苗来了 智飞生物“先降为敬”
经济观察报· 2025-06-13 13:48
Core Viewpoint - The article discusses the challenges faced by Zhifei Biological, particularly in the sales of the nine-valent HPV vaccine, amid increasing competition and declining performance metrics [1][4][8]. Group 1: Sales and Market Challenges - Zhifei Biological has experienced severe sales difficulties with the nine-valent HPV vaccine, leading to significant inventory issues and delayed payments, resulting in a drastic decline in performance over the past year [1][4]. - The company reported a revenue of 26 billion yuan in 2025, a 50% decrease year-on-year, and a net profit of 2 billion yuan, down 75% from the previous year [8]. - The introduction of a competing nine-valent HPV vaccine by Wantai Biological has intensified market competition, prompting Zhifei to initiate promotional activities to boost sales [3][29]. Group 2: Inventory and Financial Management - As of the first quarter of 2025, Zhifei's accounts receivable decreased from 16.3 billion yuan to 14.6 billion yuan, indicating ongoing efforts to manage financial pressures [14]. - The company is focusing on "de-stocking, collecting payments, and reducing liabilities" as core strategies to mitigate operational risks [12]. - Inventory issues are compounded by a significant amount of unsold products, with a large portion being imported vaccines, leading to increased financial strain [17][18]. Group 3: Strategic Responses - Zhifei Biological has outlined three main strategies to address market challenges: enhancing communication with partners, adjusting promotional policies, and strengthening risk control measures [10][11]. - The company has initiated a large-scale promotional campaign, including free vaccination offers, to stimulate demand and improve vaccination rates [2][5]. - Despite these efforts, there are concerns about the effectiveness of their promotional strategies, particularly in reaching target demographics and adapting to market needs [20][21]. Group 4: Competitive Landscape - The competitive landscape is shifting, with Wantai Biological's entry into the market expected to create additional pressure on Zhifei, which has already been struggling with sales [26][30]. - Experts suggest that the market for the nine-valent HPV vaccine may face challenges due to a saturated customer base, as many potential recipients have already completed their vaccinations [30][31]. - The pricing strategy of Wantai Biological is anticipated to be significantly lower than that of imported vaccines, potentially affecting Zhifei's market share [27][32].
国产九价HPV疫苗来了 智飞生物“先降为敬”
Jing Ji Guan Cha Wang· 2025-06-13 12:06
Core Viewpoint - The article discusses the challenges faced by Zhifei Biological Products Co., Ltd. (智飞生物) in the HPV vaccine market, particularly in light of competition from Wantai Biological Pharmacy Enterprise Co., Ltd. (万泰生物) and the company's efforts to address inventory and financial issues through promotional activities and government collaboration [2][3][11]. Group 1: Company Performance - Zhifei Biological reported a significant decline in performance, with revenue dropping to 26 billion yuan, a 50% decrease year-on-year, and net profit falling to 2 billion yuan, a 75% decline [3]. - The company has experienced three consecutive quarters of losses, with the scale of accounts receivable decreasing from 16.3 billion yuan at the beginning of the year to 14.6 billion yuan by the end of Q1 2025 [7]. - The market value of Zhifei Biological has plummeted from a peak of 360 billion yuan to below 50 billion yuan, reflecting a substantial loss in the founder's wealth [3]. Group 2: Market Strategy - In response to market challenges, Zhifei Biological has initiated a "free one shot" promotional campaign for the nine-valent HPV vaccine, aiming to boost vaccination rates and reduce inventory [1][4]. - The company has identified two main factors affecting its performance: economic changes impacting public vaccination willingness and misjudgments regarding market conditions and new business opportunities [3]. - The company plans to strengthen communication with partners, adjust promotional policies, and enhance risk control measures to recover from financial difficulties [4][5]. Group 3: Competitive Landscape - The entry of Wantai Biological's nine-valent HPV vaccine poses a direct challenge to Zhifei Biological, which has been preparing for this competition by increasing promotional efforts [2][11]. - The pricing strategy for the new domestic vaccine is expected to be significantly lower than imported options, potentially ranging from 700 to 800 yuan [11]. - Despite promotional efforts, there are concerns about the overall market demand for HPV vaccines, as many potential recipients have already completed their vaccinations [12][13].