Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The report highlights that the reform of Yili Wang is showing positive effects, while the performance of Xiao Lao Jiao needs improvement [1][10] - The company aims for a revenue target of 2.3 billion yuan for 2025, representing a year-on-year increase of 4.4% [10] - The report indicates that the company is gradually optimizing its product matrix and channel management, which is expected to contribute to revenue growth [10] Financial Performance Summary - For FY 2024, the total revenue is projected to be 2.2 billion yuan, with a year-on-year decrease of 1.27% [1][10] - The net profit attributable to shareholders is expected to be 285.8 million yuan in FY 2024, down 15.91% year-on-year [1][10] - The gross profit margin for FY 2024 is forecasted to be 52.3%, an increase of 4.1 percentage points year-on-year [3] - The report notes that the sales expenses increased by 25.1% in FY 2024, primarily due to increased sponsorship and advertising costs [3] Product and Market Performance - In Q1 2025, the company's liquor revenue decreased by 4.03% year-on-year, with high-end products growing by 8.8% while mid and low-end products saw declines of 30.7% and 41.0% respectively [4] - The report indicates that Yili Wang maintained rapid growth, while Xiao Lao Jiao's sales were slower than expected due to contract delays [4] - For FY 2024, the revenue from Yili Wang reached over 600 million yuan, a year-on-year increase of 48% [9][10] - The report mentions that the company is focusing on stabilizing sales in the Xinjiang region while planning for a 20% increase in sales outside the region [10]