Core Viewpoint - The launch of "Zhenjiu • Cuojinma" marks a significant innovation in the Chinese liquor industry, blending traditional culture with modern branding to enhance product value and narrative [1][2] Group 1: Product Launch - "Zhenjiu • Cuojinma" is the fifth zodiac commemorative liquor from Guizhou Zhenjiu, inspired by the national treasure bronze sculpture "Bronze Galloping Horse" from the Eastern Han Dynasty [1] - The product embodies the creative philosophy of Zhenjiu, which emphasizes conveying cultural values through liquor and craftsmanship [1] - The liquor is crafted under the guidance of national-level liquor judges and the third-generation inheritor of Zhenjiu, Wu Changgui, using high-quality base liquor and small-batch blending [1] Group 2: Cultural Significance - The "Cuojin" zodiac series, initiated in 2021, aims to revitalize cultural heritage by drawing inspiration from various historical artifacts, creating a sustainable cultural IP narrative [1] - "Zhenjiu • Cuojinma" serves as an innovative example for the liquor industry, showcasing how to deeply explore traditional culture and enhance the spiritual value and brand storytelling of products [2]

Group 1 - The core product "Zhenjiu·Cuojinma" was officially launched on December 9, marking the fifth zodiac commemorative liquor from Zhenjiu Li Du Group [1] - The product integrates national treasure-level cultural elements, intangible heritage techniques, zodiac culture, and brand essence, establishing a benchmark for cultural creative products in Chinese liquor [1] - The inspiration for "Zhenjiu·Cuojinma" comes from the Eastern Han bronze artifact "Bronze Galloping Horse," symbolizing good fortune and success [1] Group 2 - Since 2021, Zhenjiu has innovatively introduced the "Cuojin" zodiac series, drawing inspiration from various historical artifacts, thereby revitalizing cultural heritage [1] - "Zhenjiu·Cuojinma" is recognized as an innovative example in the liquor industry for deeply exploring traditional culture and enhancing the spiritual value and brand narrative of products [2]