Core Insights - The company is focusing on traditional advantageous markets such as Sichuan, Hebei, Shandong, and Northeast China, while continuing to promote national brand expansion [1] - The company is enhancing its market penetration through channel downscaling and C-end operations, aiming to create "small regions with high market share" [1] - E-commerce sales have seen a significant increase, with a year-on-year growth of 39.62% in the first three quarters [1] Group 1 - The company reported a 16.46% year-on-year increase in ordinary liquor sales revenue, reaching 625 million yuan, driven by the strong performance of its strategic flagship product, T68 [1] - The company is actively exploring new consumption scenarios and expanding its consumer base through innovative marketing strategies, including online launches and offline promotional events [2] - The company is leveraging emerging channels such as live streaming and instant retail to enhance its e-commerce sales proportion [1] Group 2 - The new product "Shide Zizai" is primarily launched through online channels, utilizing traditional fast-moving consumer goods marketing strategies to quickly validate target demographics and pricing [2] - The product is positioned to cater to various social consumption scenarios, including casual gatherings and home consumption, reflecting a focus on emotional and relaxed social experiences [2]