Summary of the Baijiu Industry Conference Call Industry Overview - The overall demand in the Baijiu industry is weak, with a significant decline in sales of Baijiu priced above 300 yuan in June and July, expected to narrow in August. The Mid-Autumn Festival and National Day are projected to see a 10% year-on-year decline in demand, but there is caution regarding a rebound in demand [2][3][4]. Key Points Demand and Sales Performance - Sales of Baijiu priced above 300 yuan dropped by 60% to 70% year-on-year during June and July. In August, the decline is expected to reduce to 20% to 30% [3]. - The Baijiu industry has not seen any growth in sales from Q2 2025 to the present, with all products experiencing a year-on-year decline [13]. Inventory and Channel Management - The overall inventory in the Baijiu industry is deemed unreasonable, with an increase in inventory observed in June and July due to prolonged sales cycles [2][6]. - Leading companies are managing inventory more cautiously this year compared to the previous two years, with some brands like Yanghe and Moutai showing different inventory management strategies [7]. Distribution Structure - The distribution structure of Baijiu companies is undergoing a transformation, influenced by significant subsidies disrupting the pricing system and the rise of instant retail impacting traditional channels [2][9]. - There is a cautious attitude towards instant retail and e-commerce models, as they may affect online sales shares if price systems are standardized [10]. Innovation and Market Trends - Innovations in the Baijiu industry include lower-alcohol products and enhancements in product quality, but their effectiveness is limited [4][17]. - The industry is exploring new product types, such as adding functional ingredients, but market acceptance remains low [18]. Future Outlook - There is skepticism regarding a rebound in demand for the Baijiu industry, with no clear signs of a turning point observed [5][21]. - The potential for significant channel restructuring could lead to a shift from B2B to C2C business models, which may force manufacturers to redesign pricing structures [19]. Consumer Behavior - The demand for Baijiu is influenced by the overall economic environment and pricing strategies of high-end brands, but no new factors have emerged to significantly boost demand [21][22]. - The public consumption segment below 200 yuan shows stability and even slight growth in certain regions [24][25]. Special Market Segments - The banquet market remains stable, with slight increases noted in wedding and graduation banquets, indicating resilience in certain consumer segments [26]. - The recovery of government and business consumption remains uncertain, with high-end demand having sharply declined but showing signs of stabilization [28]. Conclusion - The Baijiu industry is currently facing significant challenges, including weak demand, inventory issues, and a need for structural changes in distribution. While there are some signs of stability in lower-priced segments and certain market niches, the overall outlook remains cautious with limited growth prospects in the near term.