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“住宿+美食”激发杭州文旅市场新活力
Mei Ri Shang Bao· 2025-11-06 11:27
Core Insights - The "Hundred Counties Thousand Bowls" initiative is becoming a significant driver for the transformation and upgrade of the tourism hotel industry in Hangzhou, integrating local culinary culture into high-end dining experiences [1][2] - The initiative not only showcases local flavors but also serves as a cultural ambassador for the city, promoting tourism and enhancing consumer engagement in the cultural and culinary sectors [1][3] Group 1: Event Overview - The "Hundred Counties Thousand Bowls" culinary promotion event was held in Hangzhou, organized by the Hangzhou Municipal Bureau of Culture, Radio, Television, and Tourism, highlighting the integration of local cuisine into hotels [1] - Representatives from various districts shared innovative practices and operational experiences related to the initiative, with awards given to outstanding enterprises [2] Group 2: Culinary and Cultural Integration - The initiative has led to the establishment of a multi-layered culinary network, with 163 provincial-level culinary experience stores and various promotional materials created to showcase Hangzhou's culinary culture [3] - A composite development model of "accommodation + cuisine" has emerged, with hotels creating immersive cultural experiences through themed banquets and cooking activities [2][3] Group 3: Market Impact and Development - The initiative has stimulated the tourism market, with the development of gourmet tourism routes and the establishment of food aggregation areas around key scenic spots, enhancing the overall visitor experience [3] - Various promotional activities, including food promotions and consumer vouchers, have effectively invigorated the cultural tourism market, serving as a vital engine for economic development [3]