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“住宿+美食”激发杭州文旅市场新活力
Mei Ri Shang Bao· 2025-11-06 11:27
Core Insights - The "Hundred Counties Thousand Bowls" initiative is becoming a significant driver for the transformation and upgrade of the tourism hotel industry in Hangzhou, integrating local culinary culture into high-end dining experiences [1][2] - The initiative not only showcases local flavors but also serves as a cultural ambassador for the city, promoting tourism and enhancing consumer engagement in the cultural and culinary sectors [1][3] Group 1: Event Overview - The "Hundred Counties Thousand Bowls" culinary promotion event was held in Hangzhou, organized by the Hangzhou Municipal Bureau of Culture, Radio, Television, and Tourism, highlighting the integration of local cuisine into hotels [1] - Representatives from various districts shared innovative practices and operational experiences related to the initiative, with awards given to outstanding enterprises [2] Group 2: Culinary and Cultural Integration - The initiative has led to the establishment of a multi-layered culinary network, with 163 provincial-level culinary experience stores and various promotional materials created to showcase Hangzhou's culinary culture [3] - A composite development model of "accommodation + cuisine" has emerged, with hotels creating immersive cultural experiences through themed banquets and cooking activities [2][3] Group 3: Market Impact and Development - The initiative has stimulated the tourism market, with the development of gourmet tourism routes and the establishment of food aggregation areas around key scenic spots, enhancing the overall visitor experience [3] - Various promotional activities, including food promotions and consumer vouchers, have effectively invigorated the cultural tourism market, serving as a vital engine for economic development [3]
广东省政府决定开展“粤享暖冬 乐游广东”消费季活动
Zhong Guo Xin Wen Wang· 2025-11-03 06:46
Core Points - Guangdong Provincial Government has launched the "Yue Enjoy Warm Winter, Happy Travel in Guangdong" consumption season activity from November 2025 to March 2026 [1][2] - The initiative aims to leverage major events such as the National Games, APEC Summit, winter holidays, and the Spring Festival to create four flagship activities [1] - A total of 35 billion RMB has been allocated to support the consumption season, with funds distributed based on performance targets related to consumption growth [2] Group 1 - The "Follow the National Games to Travel Guangdong" activity will introduce 23 "National Games+" themed tourism routes and various "event+scenic area" packages for an immersive viewing experience [1] - The "Welcome Summit Travel Guangdong" activity will release an inbound travel guide globally, featuring 10 premium routes and 60 high-quality nighttime consumption scenarios [1] - Guangdong will promote five major consumption brands focusing on dining, accommodation, transportation, travel, shopping, and entertainment [1] Group 2 - The "Food in Guangdong" brand will be highlighted through the release of a "Food Map," featuring 30 characteristic food gathering areas and 30 tasting routes [1] - A total of no less than 20 million RMB in cultural and tourism consumption vouchers will be distributed during the "Please Come to Guangdong for the New Year" key activity period [2] - The initiative includes various incentives for both domestic and international consumers, such as dining coupons and themed packages [1][2]
以场馆+赛事双引擎,光明区解锁“票根+”消费新模式
Sou Hu Cai Jing· 2025-08-07 15:26
Core Insights - Shenzhen Science and Technology Museum has become a popular destination since its opening on May 1, attracting over one million visitors within a short period [1] - The museum features 24 themed exhibition areas with 950 innovative exhibits, catering to various age groups and enhancing local tourism [1] Group 1: Economic Impact - The opening of the Shenzhen Science and Technology Museum has led to increased consumer traffic in the Guangming District, prompting the district to launch summer promotional policies [3] - Guangming District has invested 8 million yuan in consumer vouchers and partnered with local hotels and travel agencies to create the "Explore Guangming" initiative, expected to generate 220 million yuan in consumption [3] - The "Ticket Root+" program allows visitors to enjoy discounts at partner hotels, encouraging museum visitors to explore local dining options [3] Group 2: Event-Driven Economy - The public street in Guangming has initiated a three-dimensional economic model combining "event economy," "ticket root economy," and "weekend economy" to stimulate new consumption growth [3] - Over 50 local businesses are participating in promotional activities that offer discounts based on ticket stubs, creating a comprehensive consumption chain [3] - The "event economy" has shown initial success, increasing foot traffic in surrounding commercial areas by over 25% [3] Group 3: Local Attractions and Services - To enhance the appeal of the area, Guangming has introduced a food map, tourism promotional videos, and "one-day tour" guides for events [4] - During event weekends, the Honghua Mountain Sports Center attracted over 84,000 visitors, while nearby parks saw over 200,000 visitors, leading to significant sales growth for local businesses [4]
时尚消费再升级 北京将增加更多特色空间、文化体验区、休闲功能区等
Bei Jing Shang Bao· 2025-06-09 07:01
Core Viewpoint - The implementation of the "Beijing Fashion Consumption Expansion Special Action Plan" aims to stimulate the potential of fashion consumption in Beijing and enhance the city's influence in the fashion consumption sector [5] Group 1: Fashion Scene Development - Beijing will create diverse and integrated special spaces to establish international consumption experience zones, catering to various consumer needs [1] - The city will encourage urban renewal to release new spaces for non-standard businesses while preserving historical cultural elements [1] - A series of cultural and commercial integration projects will be developed to enrich various sectors such as performing arts, sports, and cultural heritage [1] Group 2: Health and Leisure Function Areas - The city plans to optimize and integrate sports and event resources to create distinctive gathering areas [2] - Near-mountain consumption scenes will be developed utilizing mountain resources, enhancing consumer offerings [2] - Initiatives will include the construction of traditional Chinese medicine tourism consumption pilot units to merge health culture with experiential activities [2] Group 3: Fashion Activity Enhancement - Beijing aims to establish itself as a trendsetter by enhancing the international and professional levels of major fashion events like China International Fashion Week and Beijing Fashion Week [2] - The city will promote the integration of film arts with the fashion industry through the Beijing International Film Festival [2] - Various international fashion exhibitions and activities will be encouraged to create a diverse fashion event ecosystem [2] Group 4: Fashion Brand Innovation - Beijing will establish global launch centers to stimulate the vitality of domestic brands and attract high-quality global brands to set up stores [3] - Support will be provided for local fashion customization brands and the establishment of R&D design centers [3] - The city encourages collaborations between traditional brands and well-known IPs to enhance the appeal of domestic products [3] Group 5: Urban Atmosphere Creation - The city will enhance urban landscapes and promote green urbanization through the development of parks and public spaces [4] - Initiatives will include creating micro boutique areas that integrate cultural tourism, sports, and commerce [4] - The promotion of night-time economy through extended hours for parks and museums will be encouraged to enrich night-time consumption experiences [4]