Core Viewpoint - The opening of "Super Turn" marks a significant step in the multi-category strategy of the Turn Group, integrating resources from the acquisition of Hongbulin and aiming to establish a second-hand circular trust system [2][12][14]. Group 1: Store Overview - Super Turn occupies 3,000 square meters with over 30,000 SKUs across more than 200 categories, featuring a variety of second-hand luxury goods, clothing, and electronics [6][10]. - The store's design includes an industrial style with exposed structures and white-painted shelves, creating an immersive shopping experience [6][10]. - The absence of mobile phones and tablets in the inventory reflects a strategic decision to differentiate the brand from its past focus on electronics, emphasizing lifestyle products instead [8][10]. Group 2: User Experience and Market Positioning - User feedback on social media platforms highlights the store's appeal, with comments like "good to browse" and "suitable for people" contributing to its popularity [4][10]. - The store aims to attract more female customers and reshape brand perception by focusing on emotional value behind products rather than just functionality [10][16]. - The integration of online and offline sales allows for a seamless shopping experience, with users able to purchase items online while browsing in-store [18][20]. Group 3: Strategic Goals and Future Plans - The company aims to run all processes smoothly in the short term, with long-term goals of replicating the successful model across various categories to maximize efficiency [22]. - The acquisition of Hongbulin is crucial for enhancing supply chain capabilities and integrating strengths from both companies to create a robust second-hand luxury market [14][16]. - The company is actively addressing challenges such as long wait times and user experience improvements, indicating a commitment to customer satisfaction [22].