Core Viewpoint - The opening of "Super Turn" marks a significant step in the multi-category strategy of the Turn Group, integrating resources from the acquisition of Hongbulin and aiming to establish a second-hand circular trust system [2][12][14]. Group 1: Store Overview - Super Turn occupies 3,000 square meters with over 30,000 SKUs across more than 200 categories, featuring a variety of second-hand luxury goods, clothing, and electronics [6][10]. - The store's design includes an industrial style with exposed structures and white-painted shelves, creating an immersive shopping experience [6][10]. - The absence of mobile phones and tablets in the inventory reflects a strategic decision to differentiate the brand from its past focus on electronics, emphasizing lifestyle products instead [8][10]. Group 2: User Experience and Market Positioning - User feedback on social media platforms highlights the store's appeal, with comments like "good to browse" and "suitable for people" contributing to its popularity [4][10]. - The store aims to attract more female customers and reshape brand perception by focusing on emotional value behind products rather than just functionality [10][16]. - The integration of online and offline sales allows for a seamless shopping experience, with users able to purchase items online while browsing in-store [18][20]. Group 3: Strategic Goals and Future Plans - The company aims to run all processes smoothly in the short term, with long-term goals of replicating the successful model across various categories to maximize efficiency [22]. - The acquisition of Hongbulin is crucial for enhancing supply chain capabilities and integrating strengths from both companies to create a robust second-hand luxury market [14][16]. - The company is actively addressing challenges such as long wait times and user experience improvements, indicating a commitment to customer satisfaction [22].

Group 1: Company Developments - Zhite New Materials signed an overseas project contract worth approximately 142 million RMB, accounting for 5.61% of the company's projected revenue for 2024 [1] - GAC Aion appointed He Xianqing as the new chairman, succeeding Feng Xingya [2] - Unilever China appointed Roland Polaroid Hutabarat as the new chairman, replacing Zhong Zhaomin [4] - The first multi-category second-hand circular warehouse store "Super Turn" opened in Beijing, covering over 3,000 square meters [5] - Ganfeng Lithium established a new energy storage technology company in Chongqing with a registered capital of 5 million RMB [9] - JD.com has registered multiple trademarks related to travel, indicating its entry into the travel and hospitality sector [10] Group 2: Financial Activities - Xinda Biologics received a net inflow of 1.125 billion HKD from southbound funds, indicating strong investor interest [3] - Hangzhou Bubee Food Technology completed an angel round financing led by Qingda Capital [12] - Hefei Anan Information Technology completed an angel round financing of 10 million RMB, aimed at enhancing its technological capabilities [13] Group 3: New Products and Standards - Xiaoyuan Learning Machine is leading the establishment of the first industry eye protection standard for learning machines, marking a significant step towards standardization in the field [14] Group 4: Industry Trends and Government Initiatives - Beijing's Commerce Bureau is encouraging collaborations between time-honored brands and well-known IPs to stimulate the fashion consumption market [16] - The Central Committee and State Council of China are promoting the supply of affordable housing and supporting social forces in operating long-term rental housing [18]

Core Viewpoint - The article emphasizes that new consumption, particularly in the second-hand market, is becoming a significant trend in 2025, driven by policy support, changing consumer behavior, and the growth of second-hand e-commerce platforms like Wanwu Xingsheng (Ai Huishou) [1][3][16]. Group 1: Market Trends - The new consumption wave is characterized by the rise of "self-indulgent consumption" and circular economy practices among Generation Z [1][4]. - Wanwu Xingsheng reported a total revenue of 4.65 billion yuan in Q1 2025, a year-on-year increase of 27.5%, surpassing revenue guidance [1][3]. - The overall retail sales in China grew by 4.6% year-on-year, while Wanwu Xingsheng outperformed this with a consistent growth rate of over 20% for eleven consecutive quarters [3][5]. Group 2: Consumer Behavior - Young consumers are increasingly embracing second-hand products, reflecting a shift towards a "refined self-indulgence" consumption logic [4][5]. - The demand for high-quality living at affordable prices is driving consumers to engage in second-hand transactions, balancing quality and economic pressures [5][15]. - The second-hand market is expected to grow significantly, with estimates suggesting that the domestic idle trading market will exceed 3 trillion yuan by 2025 [3][4]. Group 3: Industry Infrastructure - The second-hand e-commerce sector is evolving into a key infrastructure for new consumption, with platforms like Wanwu Xingsheng expanding their service offerings and enhancing consumer trust through offline stores [7][13]. - Wanwu Xingsheng's offline store count reached 1,886 by the end of Q1, covering 283 cities, indicating a robust expansion of its delivery capabilities [13][15]. - The integration of online and offline services is enhancing consumer experience and trust in second-hand products, leading to increased sales and profitability [15][19]. Group 4: Future Outlook - The circular economy is positioned as a new growth engine, with government policies increasingly supporting recycling and second-hand markets [16][18]. - The collaboration between circular economy enterprises and traditional retail is expected to drive further innovation and consumer engagement [16][19]. - The article predicts that the circular economy will continue to grow, driven by changing consumer preferences and the need for sustainable practices [19][21].