Core Insights - High-end fur, such as mink priced at 8,000 yuan per piece and small lake sheep coats at 5,000 yuan, has rapidly gained popularity this winter, becoming a trend in the clothing industry [1] Group 1: Market Trends - The Haining Leather City has seen a significant increase in foot traffic this winter, with parking lots being nearly full on weekends, indicating a strong demand for leather products [3] - Social media has played a crucial role in driving consumer interest, with phrases like "buy fur in Haining, cashmere in Puyuan, and down jackets in Pinghu" becoming popular among consumers in Jiangsu, Zhejiang, and Shanghai [3][7] - The trend of cross-city shopping has emerged, with consumers flocking to wholesale markets for better prices and reliability compared to malls and e-commerce platforms [3][5] Group 2: Consumer Behavior - Many consumers are opting for wholesale markets to avoid high prices in retail stores, leading to a rise in services like online purchasing guidance and in-person shopping assistance [5] - The average fee for purchasing assistance is around 60 yuan per item, while online guidance or in-person shopping services range from 50 to 80 yuan per session [5] Group 3: Product Characteristics - The styles of fur products have become more youthful and tailored, appealing to younger female consumers and breaking the stereotype of fur being outdated or unflattering [9][11] - The price increase of fur materials, particularly for high-end options like purple sable, has stimulated consumer demand, with auction prices rising by 30% to 50% recently [11] - The average price increase for a piece of purple sable fur is estimated to be around 10,000 yuan, with longer styles seeing increases of 20,000 to 30,000 yuan [11]