Core Insights - High-end fur, such as mink priced at 8,000 yuan per piece and small lake sheep coats at 5,000 yuan, has rapidly gained popularity this winter, becoming a trend in the clothing industry [1] Group 1: Market Trends - The Haining Leather City has seen a significant increase in foot traffic this winter, with parking lots being nearly full on weekends, indicating a strong demand for leather products [3] - Social media has played a crucial role in driving consumer interest, with phrases like "buy fur in Haining, cashmere in Puyuan, and down jackets in Pinghu" becoming popular among consumers in Jiangsu, Zhejiang, and Shanghai [3][7] - The trend of cross-city shopping has emerged, with consumers flocking to wholesale markets for better prices and reliability compared to malls and e-commerce platforms [3][5] Group 2: Consumer Behavior - Many consumers are opting for wholesale markets to avoid high prices in retail stores, leading to a rise in services like online purchasing guidance and in-person shopping assistance [5] - The average fee for purchasing assistance is around 60 yuan per item, while online guidance or in-person shopping services range from 50 to 80 yuan per session [5] Group 3: Product Characteristics - The styles of fur products have become more youthful and tailored, appealing to younger female consumers and breaking the stereotype of fur being outdated or unflattering [9][11] - The price increase of fur materials, particularly for high-end options like purple sable, has stimulated consumer demand, with auction prices rising by 30% to 50% recently [11] - The average price increase for a piece of purple sable fur is estimated to be around 10,000 yuan, with longer styles seeing increases of 20,000 to 30,000 yuan [11]

Core Viewpoint - The high-end fur market, particularly in Haining, has gained significant popularity this winter, driven by social media influence and rising prices of raw materials, leading consumers to flock to wholesale markets for better deals [1][4][10]. Group 1: Market Trends - The prices of high-end furs, such as mink and small lake sheep coats, have surged, with items priced at 8,000 yuan and 5,000 yuan respectively, becoming trendy on social media [1]. - Haining Leather City has seen a notable increase in foot traffic, with parking spaces fully occupied, indicating a strong demand for leather and fur products this winter [3][7]. - The trend of cross-city shopping has emerged, with consumers from various provinces traveling to Haining for better prices and quality, as social media promotes specific shopping routes [4][7]. Group 2: Consumer Behavior - Consumers are increasingly opting for wholesale markets over traditional retail and e-commerce, seeking better prices and reliability, which has led to the rise of services like personal shopping and online guidance [5][10]. - The younger demographic is becoming the primary consumer group for fur products, with styles becoming more youthful and appealing, breaking the stereotype of fur being outdated [10][12]. Group 3: Price Dynamics - The price of high-end furs is expected to rise further, particularly for purple minks, which have seen auction prices increase by 30%-50%, leading to a projected price increase of 10,000 yuan for standard pieces [12]. - The rising prices of raw materials, particularly due to reduced overseas supply, are influencing the pricing strategies of retailers, who are less willing to negotiate on prices following recent auction results [12].