Core Insights - Haining Leather City is advancing its strategy from "product export" to "model export," marking a significant shift in its global approach to the fashion industry [1][2] - The recent European tour, highlighted by the 2025 China-Italy Fashion Summit in Milan, emphasizes the importance of open collaboration in the evolving global market [1][4] Group 1: Strategic Developments - The collaboration with the China National Garment Association and participation in major fashion events in Milan and Paris showcase Haining's commitment to international engagement [1][2] - Haining Leather City aims to build a global value system for Chinese fashion through a diversified product matrix and open industrial collaboration [1][4] Group 2: Product and Market Expansion - Haining Leather City has expanded its product offerings from traditional leather goods to include cashmere coats and down jackets, catering to a wider demographic and evolving consumer preferences [2][3] - The brand's participation in fashion weeks demonstrates its ongoing investment in design and international vision, merging Eastern aesthetics with contemporary creativity [2][3] Group 3: International Collaborations - Haining Leather City has established strategic agreements with organizations like LINEAPELLE to facilitate resource exchange between Asia and Europe [3] - The creation of partnerships with various international showrooms aims to enhance Haining's global channels and provide a bridge for global brands entering the Chinese market [3] Group 4: Long-term Strategy and Sustainability - The company focuses on long-term strategies rather than short-term explosive growth, emphasizing design incubation, supply chain optimization, and brand cultivation [4] - Haining Leather City is committed to integrating new materials, technologies, and international brands into its ecosystem, enhancing its influence in the global fashion industry [3][4]

Core Points - The 2025 Langfang International Economic and Trade Fair is the only national professional exhibition themed on modern commercial logistics, focusing on building a significant base for modern commercial logistics and promoting coordinated development in the Beijing-Tianjin-Hebei region [2] Group 1: Event Overview - The fair will take place from June 16 to 20, 2025, in Langfang City, featuring 16 local enterprises showcasing their unique products [1] - The exhibition includes integrated import and export goods, smart logistics technology and equipment, new energy vehicles, and a multi-format consumer market [2] Group 2: Exhibitor Highlights - The fair features various local products, including traditional non-heritage bags, vivid leather paintings, and trendy gloves, attracting many visitors [4] - The "Xinji Leather Fashion Street" stands out, showcasing the exceptional quality and innovative vitality of the local leather industry [10] Group 3: Industry Representation - The Xinji exhibition area covers 144 square meters, with 16 participating enterprises across three major sectors: modern commercial logistics, ecological leather clothing, and high-end equipment manufacturing, reflecting the robust development and potential of the local industry [15] - Xinji is recognized as "China's Leather City," with over 800 leather enterprises, and is actively pursuing green and digital transformation [22] Group 4: Strategic Initiatives - The city collaborates with the Chinese Academy of Engineering to promote clean tanning processes and has established a waste utilization platform to support the green transition of the leather industry [22] - Xinji is enhancing its brand image and product quality through the integration of culture, commerce, and tourism, aiming to meet diverse consumer needs and promote online and offline development [20]

Core Viewpoint - The article discusses the challenges and transformations faced by Zhejiang Snow Leopard Clothing Co., Ltd. in the leather apparel industry, emphasizing the need for innovation and adaptation to modern market demands [2][3]. Group 1: Company Background - Founded in 1984, Snow Leopard was once a leading brand in the leather apparel market, known for its popularity in the 1980s and 1990s, with long queues for purchases and a strong presence in fashion [2]. - The brand's historical significance is highlighted by its unique position in the market during its peak, being the only prominent leather brand from Haining [2]. Group 2: Current Challenges - The company faces dual challenges: the "defensive consumption" behavior of the middle class affecting the mid-to-high-end leather market and the rapid rise of live-streaming e-commerce necessitating a transformation [3][6]. - The leather industry is undergoing a profound transformation due to the impacts of U.S.-China tariff disputes, the rise of e-commerce, and consumer downgrading [3]. Group 3: E-commerce Strategy - Snow Leopard has made significant strategic adjustments in its e-commerce approach, discontinuing dedicated e-commerce product lines and implementing a unified pricing strategy for online and offline sales [6][7]. - The company previously launched e-commerce-specific products at discounted prices, which led to a negative impact on brand perception and profitability [7][10]. - In 2024, Snow Leopard aims to enhance its e-commerce strategy by focusing on product quality and service rather than engaging in price wars, with a target average transaction value increase from approximately 1200 RMB to over 2500 RMB [7][10]. Group 4: Product Innovation and Quality - The company is focusing on product innovation to appeal to younger consumers, particularly by developing leather garments that combine outdoor functionality with fashion [10][11]. - Research and development investments have increased to about 8% of total sales, with efforts to improve the breathability and functionality of leather products [11]. - The brand is actively responding to market trends, as evidenced by its quick production of a popular leather jacket style after a public figure's appearance [13]. Group 5: Learning and Adaptation - The company recognizes that traditional experiences can be a double-edged sword, emphasizing the importance of continuous learning and adaptation to modern market conditions [9][14]. - Snow Leopard is committed to internal training and knowledge enhancement to break free from outdated practices and foster innovation [14].