Core Insights - The article discusses the transient nature of "internet celebrity cultural tourism" projects, highlighting their rapid rise and fall in popularity, often leading to closures within a few years [1] Group 1: Reasons for Short-lived Projects - Content homogenization is a significant issue, with many projects mimicking successful models, leading to a lack of uniqueness and visitor fatigue [2][4] - Many projects rely heavily on a single revenue model, primarily ticket sales, which can lead to financial difficulties when visitor numbers decline [5][6][8] - Over-marketing creates unrealistic expectations, resulting in disappointment among visitors when the actual experience does not match the promotional material [9][11] Group 2: Operational Challenges - Poor operational management and inadequate service quality can diminish visitor experiences, contributing to a decline in repeat visits [12][14] - Many projects suffer from a lack of strategic planning and innovation, often resulting in a failure to differentiate themselves in a crowded market [15][16][18] Group 3: Conclusion and Future Directions - The article emphasizes the need for cultural tourism projects to focus on delivering genuine value and quality experiences rather than chasing fleeting trends [19]