Core Insights - The article discusses the transient nature of "internet celebrity cultural tourism" projects, highlighting their rapid rise and fall in popularity, often leading to closures within a few years [1] Group 1: Reasons for Short-lived Projects - Content homogenization is a significant issue, with many projects mimicking successful models, leading to a lack of uniqueness and visitor fatigue [2][4] - Many projects rely heavily on a single revenue model, primarily ticket sales, which can lead to financial difficulties when visitor numbers decline [5][6][8] - Over-marketing creates unrealistic expectations, resulting in disappointment among visitors when the actual experience does not match the promotional material [9][11] Group 2: Operational Challenges - Poor operational management and inadequate service quality can diminish visitor experiences, contributing to a decline in repeat visits [12][14] - Many projects suffer from a lack of strategic planning and innovation, often resulting in a failure to differentiate themselves in a crowded market [15][16][18] Group 3: Conclusion and Future Directions - The article emphasizes the need for cultural tourism projects to focus on delivering genuine value and quality experiences rather than chasing fleeting trends [19]

Group 1 - The core issue in self-media operation is the challenge of topic selection, leading to a lack of fresh ideas and potential repetition [2][3] - Establishing a topic library can help in generating new ideas by recording valuable topics from industry trends and social media [3] - Understanding user needs through surveys and data analysis can guide topic selection [3] Group 2 - Content homogenization is a significant challenge in popular fields, making differentiation difficult [3] - In-depth exploration of popular topics from various angles can provide unique insights and perspectives [3] - Combining personal strengths and characteristics in content creation can enhance originality [3] Group 3 - The high cost of original content creation requires time, money, and expertise [3] - Efficient time management and a structured creative process can improve productivity [3] - Utilizing tools and resources can help reduce costs and enhance efficiency in content creation [3] Group 4 - User fatigue can occur when a fixed style or format is consistently used, leading to a loss of interest among followers [4] - Diversifying styles and formats can cater to different audience preferences and maintain engagement [6] - Continuous innovation in content and interaction with followers can keep the audience interested and involved [6]