某些互联网大厂总喜欢把不喜欢他们的网友成为"黑粉"，如果这么定义"黑粉"，他们最近黑粉太多了， 肯定是九位数了。。。 前不久，雷军的年度演讲又一次成为了全网热议的焦点。笔者看完，感觉整场演讲更像一个产品发布 会，看不到任何诚意的反思。 在那场演讲中，雷军站在聚光灯下，意气风发地分享着小米这些年来的辉煌成就。他谈到小米在汽车领 域的突飞猛进，小米汽车凭借着出色的性能和科技感十足的配置，逐渐在竞争激烈的新能源汽车市场站 稳脚跟；还有玄戒O1芯片的横空出世，这一成果标志着小米在芯片研发上取得了重大突破，让小米成 功跻身全球少数掌握先进芯片技术的科技公司行列，也让台下的米粉们热血沸腾。 曾经，雷军可是无数人心中的"科技英雄"。他怀揣着"让每个人都能享受科技的乐趣"的梦想，白手起家 创办小米。那些年，小米手机以超高的性价比席卷市场，让普通消费者也能用上性能出色的智能手机， 雷军也因此收获了一大波粉丝。可如今呢，曾经的赞誉声渐渐被质疑和调侃所取代。在演讲的评论区， 不再是清一色的夸赞，而是充斥着各种刺耳的声音。有人嘲讽小米的产品是"噱头大于实质"，还有人质 疑雷军的"技术为本"不过是一句漂亮的口号。 雷军，这位曾经在科技 ...

Core Viewpoint - The "fireworks show" incident involving the brand Arc'teryx has significantly impacted the stock prices of its parent company Anta Sports and its major shareholder Amer Sports, leading to substantial market value losses and raising concerns about brand image and marketing strategies [1][2]. Group 1: Stock Market Impact - On September 22, Anta Sports' stock opened down 4.6%, with an intraday drop exceeding 7%, resulting in a market value loss of 5.8 billion HKD by the end of trading [1]. - Amer Sports, listed on the NYSE and owned primarily by Anta Sports, saw its stock drop over 11% in pre-market trading on the same day [1]. Group 2: Brand Image and Marketing Concerns - The incident has led to negative public sentiment, with the China Advertising Association criticizing the brand for potentially harming the environment under the guise of creative marketing [1]. - Industry analysts suggest that the brand's image and popularity have been adversely affected, indicating that mere public relations efforts will not suffice to mitigate the damage; substantial actions are required [2]. Group 3: Financial Performance and Market Trends - The technical apparel segment of Amer Sports, which includes Arc'teryx, reported second-quarter revenues of approximately 509 million USD, reflecting a year-on-year growth of 24.94%, but a noticeable decline from previous quarters' growth rates of 30.08% and 35.45% [2]. - Analysts highlight that the high-end sportswear market is experiencing a slowdown in growth, suggesting that the outdoor market may not sustain its previous high growth rates due to economic and competitive pressures [2]. Group 4: Strategic Reflections - There are calls for Anta Sports to reconsider its aggressive acquisition strategy, questioning the sustainability of growth achieved through external acquisitions while the core brand management remains average [3].

近年来，"网红文旅"成为旅游界的热词——从一座城市的爆红景点到一款现象级的沉浸式演出，无不吸引着大批游客蜂拥而至。然而，令人困惑的是，这 些曾经刷屏朋友圈的网红项目往往昙花一现，热度来得快去得更快。不少项目开业时人山人海、刷爆社交平台，可短短一两年后就门庭冷落、走向关停。 据统计，在过去几年里，全国范围内网红文旅项目关停或遇冷的现象此起彼伏，大量红极一时的项目"红着红着就没了"。 为何网红文旅项目多是"昙花一现"？是内容同质化的困局，盈利模式的单一，还是过度营销透支口碑？本文将结合典型案例，拆解其"速死"密 码，探寻从"流量狂欢"到"长久生命力"的破局之道。 例如，湖南张家界的大庸古城项目投资高达25亿元，按唐宋风貌重建古城，配备了演出、灯光、水秀等各种配套，可谓"硬件"十足。然而开业后日均购票 游客不足20人，景区门可罗雀，停车场比景区内还热闹。如此巨额投资换来的竟是一座"空城"，当地有司机无奈地笑称："其实就是花了二十几个亿建个 夜市"。大庸古城的失败，很大程度上在于盈利模式单一——主要靠门票和夜间表演收入，却未能吸引足够的游客，导致入不敷出。 又如陕西蓝田的白鹿原民俗文化村，开业初期曾凭借"关中风情"噱 ...

Core Viewpoint - The article discusses the pitfalls of "internet-famous" restaurants, highlighting the disparity between marketing hype and actual dining experiences, leading to consumer disappointment and loss of trust in the industry [1][3]. Group 1: The Illusion of Marketing - The issue lies not with the "internet-famous" label but with the distortion of reality through marketing, which often overshadows the quality of food [3]. - Some restaurants prioritize "eyeball economy" over taste, focusing on extravagant decor and visually appealing dishes, which can lead to a disappointing dining experience [4]. - When the "photographic value" outweighs the "consumable value," disappointment becomes inevitable [5]. Group 2: Marketing Tactics and Consumer Impact - Marketing language often exaggerates, with terms like "ceiling" and "divine" becoming commonplace, leading to a loss of genuine consumer trust [6]. - Consumers may find themselves victims of "information asymmetry," realizing too late that they have been misled by marketing tactics [6]. - High promotional costs and extravagant restaurant designs ultimately lead to inflated menu prices, making consumers bear the burden of marketing expenses [6]. Group 3: Erosion of Trust and Market Dynamics - The experience of being disappointed not only affects finances but also erodes consumer trust and decision-making confidence [9]. - The term "internet-famous" is becoming associated with negative connotations such as "expensive" and "bad taste," impacting genuinely good establishments [11]. - Traditional restaurants that focus on quality and service struggle to gain visibility in a market dominated by flashy marketing [12]. Group 4: Consumer Strategies for Avoiding Pitfalls - Consumers are advised to look beyond positive reviews and pay attention to negative feedback, particularly regarding taste and service [16]. - Recommendations from friends who understand food are deemed more reliable than those from unfamiliar influencers [17]. - Observing real user-generated content can provide a more accurate representation of a restaurant's offerings [17]. Group 5: Recommendations for Restaurants - Restaurants are encouraged to prioritize food quality and service over flashy marketing to ensure long-term success [25]. - Enhancing customer experience and service efficiency is crucial for converting transient visitors into loyal customers [26]. - Transparent pricing based on actual quality and experience is essential to rebuild consumer trust [27]. - Embracing genuine feedback and making improvements can help restaurants navigate challenges in the market [30].

Core Viewpoint - The recent video released by a certain brand showcasing a household car colliding with an 8-ton heavy truck at a relative speed of 100 km/h has sparked significant discussion, raising concerns about the authenticity and context of such tests [1] Industry Summary - The automotive industry, particularly the electric vehicle sector, has been noted for its rapid technological advancements, often referred to as "curve overtaking" [1] - Marketing strategies in the industry have been criticized for potentially misleading representations, with a tendency towards "marketing overspeed" [1] - The advertising law explicitly prohibits false or misleading content, emphasizing the importance of truthful marketing practices that respect consumer intelligence [1]

Core Viewpoint - The controversy surrounding the collision test video of the Li Auto i8 and the Dongfeng Liuqi truck has sparked significant public debate regarding vehicle safety and marketing ethics [2][9]. Group 1: Incident Overview - On July 29, Li Auto showcased a video during the i8 launch, depicting a collision with a truck, which raised questions about the safety of the truck model involved [2][6]. - The truck shown in the video was identified as a medium truck with a total weight of 8 tons, contrary to Li Auto's claim of it being a heavy truck [6][7]. - The video demonstrated a dramatic collision where the truck's cabin detached, leading to public skepticism about the physics of the scenario [7][8]. Group 2: Responses from Companies - Dongfeng Liuqi, the parent company of the truck brand, issued a statement on July 31, accusing Li Auto of unauthorized use and distortion of the test video, claiming it misrepresents the safety of their vehicles [5][9]. - Li Auto responded by stating that the collision test was conducted by a third-party testing agency and expressed willingness for a live retest, further escalating the conflict [11]. - On August 1, Dongfeng Liuqi released a counter-advertisement emphasizing the safety features of their trucks, highlighting the use of high-strength steel and robust design [5][13]. Group 3: Public Reaction and Marketing Implications - The public reaction has been mixed, with some supporting Li Auto's claims while others criticized the validity of the test, suggesting that the truck may have been empty during the test [8][9]. - The incident has ignited discussions about the boundaries of marketing in the automotive industry, particularly regarding the ethical implications of exaggerated claims [13].

Core Viewpoint - The article highlights the booming sales of sun protection products during summer, while also addressing consumer concerns regarding misleading claims, material composition, and excessive marketing tactics in the industry [1]. Group 1: Standards and Performance - UPF50+ is the highest level of sun protection according to national standards, with UPF values of "UPF40+" and "UPF50+" being the only recognized levels. Claims of "UPF200+" or higher are likely exaggerated [2]. - The effectiveness of sun protection clothing is determined by the material and craftsmanship, with polyester and nylon being common fabrics. Tighter woven fabrics generally offer better protection [3]. Group 2: Comfort and Durability - Consumers should prioritize comfort by choosing breathable designs and balancing price with quality. High prices do not always guarantee high protection, while very low prices may indicate poor quality [4]. - Durability is crucial; proper washing and storage methods are recommended to maintain the integrity of sun protection clothing. Signs of wear, such as thinning fabric or loss of protective coating, indicate the need for replacement [5]. Group 3: Marketing and Consumer Awareness - Many products use marketing tactics that exaggerate their benefits, such as claiming to include high-tech elements or skincare ingredients without scientific backing. Consumers should verify the consistency of testing reports and the credibility of testing institutions [6].

Core Viewpoint - NetEase's new game "Return to Tang" has sparked mixed reactions, with international players expressing excitement while domestic players voice skepticism regarding its authenticity as a single-player game and potential monetization strategies [1][3][4]. Group 1: Game Overview and Reception - "Return to Tang" is set during the An Lushan Rebellion in the Tang Dynasty, told from the perspective of an ordinary messenger, and has garnered over 14.4 million views on Bilibili [1]. - The game's trailer has received high praise from overseas players for its graphics, especially in the context of the success of "Black Myth: Wukong," leading to high expectations for another Chinese AAA title [3]. - Conversely, domestic players have raised concerns about the game's potential shift to a monetized model, fearing it may become a service-oriented game despite being marketed as a single-player experience [3][9]. Group 2: Player Concerns and Studio Response - Players have criticized the trailer for lacking sufficient gameplay footage, with many believing that the high proportion of CGI raises doubts about the game's actual quality [8]. - The studio, 24 Studio, has responded by asserting that the trailer consists entirely of real gameplay footage, with 70% being cutscenes and 30% actual gameplay [8]. - Concerns about the game's commercial model persist, as players recall similar past experiences with other titles that transitioned from single-player to multi-platform service games [9]. Group 3: Marketing and Trust Issues - NetEase's history of aggressive marketing tactics has led to a general distrust among players, particularly in the single-player game segment, where players prefer substantial content over marketing hype [4][12]. - The studio's previous titles, such as "Nirvana in Fire," have been associated with over-marketing, which has negatively impacted player trust in new releases [12][13]. - The company aims to rebuild trust by delivering a genuine single-player experience and reducing unnecessary marketing efforts [17]. Group 4: Development Insights and Future Directions - The development of "Return to Tang" has been ongoing since 2018, with a focus on creating a high-quality AAA game, reflecting the studio's commitment to the single-player genre [3][14]. - The studio has engaged with other domestic teams, including the developers of "Black Myth: Wukong," to enhance its development process [16]. - Moving forward, the company is encouraged to showcase more actual gameplay content to alleviate player skepticism and build anticipation for the game's release [19][21].