Investment Rating - The investment rating for the company is "Accumulate" [4] Core Views - The company reported a total revenue of 16.542 billion yuan for 2024, representing a year-over-year increase of 6.71%, with a net profit attributable to shareholders of 806 million yuan, up 31.70% year-over-year [1] - The revenue growth is primarily driven by volume increases, with significant contributions from both domestic and international sales, particularly in the European market [2][3] - The company has effectively controlled costs and improved its product mix, leading to an increase in gross margin to 46.52% in 2024, up 2 percentage points from the previous year [7] Revenue Summary - The company's revenue for 2024 is projected to be 18.728 billion yuan, with a year-over-year growth of 13.21% [8] - The sales revenue from the Ecovacs brand service robots reached 8.082 billion yuan, a 5% increase year-over-year, while the Tineco brand high-end smart home appliances generated 8.061 billion yuan, growing by 11% [2] - The overseas revenue for both brands totaled 6.808 billion yuan, marking a 12.6% increase year-over-year, with the European market showing significant growth [3] Profitability Summary - The net profit for 2025 is forecasted to be 1.465 billion yuan, reflecting an 81.73% increase year-over-year [10] - The company has improved its net profit margin, which reached 9.2% in Q1 2025 after excluding non-recurring gains and losses [4] - The overall gross margin for the company increased by 4.1 percentage points year-over-year, driven by a higher proportion of new products [7] Financial Projections - The projected earnings per share (EPS) for 2025 is 2.55 yuan, with corresponding price-to-earnings (PE) ratios of 19.51 for 2025, 15.84 for 2026, and 13.09 for 2027 [8][10] - The company anticipates a steady growth trajectory, with revenues expected to reach 22.478 billion yuan by 2027 [10]