Core Viewpoint - The live e-commerce industry in China is experiencing rapid growth, contributing positively to consumer potential, domestic circulation, employment, industrial transformation, rural revitalization, and high-quality consumption supply systems. A comprehensive analysis report covering 34 provinces, 130 cities, and various dimensions of the live e-commerce ecosystem is being launched by the Internet Economy Research Center [1]. Group 1: Industry Growth and Trends - The live e-commerce GMV in Jiangsu Province is expected to exceed 200 billion yuan by 2025, ranking among the top in the country, driven by the "live + industrial belt" model [10][41]. - Jiangsu's live e-commerce market is characterized by a "multi-point blooming and regional collaboration" approach, with major cities like Suzhou, Nantong, and Changshu leading in retail sales [11][41]. - The "live + industrial belt" model is the core development strategy, integrating local advantages to achieve digital transformation and brand upgrades [16][41]. Group 2: Key Industry Players and Performance - Jiangsu Province has a diverse composition of live e-commerce entities, including MCN institutions, live broadcasting bases, brand self-broadcast teams, and individual hosts, with over 32,000 hosts by the end of 2024 [15][41]. - The Nantong home textile industry has seen sales growth exceeding 60% through live e-commerce, while Changshu's clothing industry achieved a live transaction volume of 77.23 billion yuan in 2024, a year-on-year increase of 17.73% [14][41]. - The live e-commerce sales in the seafood industry in Qidong accounted for 50% of total sales, showcasing the effectiveness of the model [19][41]. Group 3: Technological Innovation and Support - AI and IoT technologies are deeply integrated into live e-commerce, enhancing production efficiency and product innovation, with examples like the AIGC technology in Changshu's clothing industry improving design efficiency by tenfold [18][41]. - Jiangsu's government has introduced various policies to support the high-quality development of cross-border e-commerce, aiming to establish over 30 characteristic industrial belts by 2025 [34][41]. Group 4: Challenges and Recommendations - The live e-commerce industry faces significant talent shortages, particularly in composite talents, with a projected gap of 1941.5 million talents by 2025 [24][41]. - There are operational difficulties and regional imbalances, with the southern regions like Suzhou and Wuxi leading in development while northern regions lag behind [28][41]. - Recommendations include strengthening talent cultivation, improving live base construction, enhancing supply chain adaptability, and establishing a robust regulatory framework [42][45].