Core Viewpoint - The article reflects on the significant changes and constants in the business landscape over the past decade, emphasizing the need for a shift in mindset and strategies to adapt to the evolving environment as we approach 2026 [2][24]. Marketing Changes - Marketing has transitioned from "hunting for traffic" to "anchoring in mindset," with a focus on AI-driven precision, personalized emotional value, and private trust rather than just aesthetics and cash for traffic [6][7]. - The enduring need for users to feel "understood" and the principle that "LTV (Customer Lifetime Value) is greater than customer acquisition cost" remain unchanged [8]. Business Changes - The era of "burning money for market share" has ended, with companies like Meituan, Luckin Coffee, and Huawei restructuring their cost structures and focusing on "hardcore innovation" and self-sustainability [10][11]. - The formula "Gross Profit = Value - Cost" continues to hold true, highlighting that only companies that understand the "first principles" of business can thrive in adversity [12]. Technological Changes - The focus has shifted from "functional connectivity" to "AI reconstruction," where businesses are not just adding AI but fundamentally reinventing their operations with it [13][14]. - The essence of technology in reducing transaction costs and improving productivity remains unchanged, emphasizing the importance of understanding the philosophy of technological evolution [15]. Individual Changes - The individual’s role has evolved from being dependent on organizations for opportunities to possessing organizational-level capabilities through AI and tools, allowing for self-generated opportunities [16][18]. - The fundamental human drive for greater survival resources and leverage remains constant, with competition now centered on who can continuously generate opportunities [19]. Conclusion - The article stresses the importance of adapting to the changing landscape while holding onto timeless principles, warning against using outdated logic in future endeavors [25][30].