直播电商盈利提升
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东方甄选再涨超4% 上半财年扭亏为盈 毛利率提升至36.4%
Zhi Tong Cai Jing· 2026-01-30 02:46
Group 1 - The core viewpoint of the article highlights that Dongfang Zhenxuan (01797) experienced a significant stock price increase, with a rise of over 4% and a previous day increase of over 14% [1] - The company reported total revenue of 2.312 billion RMB for the six months ending November 30, 2025, representing a year-on-year increase of 5.7% [1] - The profit attributable to the company's owners was 239 million RMB, marking a turnaround from a loss to profit [1] Group 2 - Gross profit for the same period reached 841.6 million RMB, reflecting a year-on-year growth of 14.5%, with the gross margin improving from 33.6% to 36.4% [1] - Citigroup issued a research report giving Dongfang Zhenxuan a target price of 33 HKD and a "Buy" rating, noting that despite a 14.6% decline in Gross Merchandise Volume (GMV) to 4.1 billion RMB due to business restructuring, core revenue grew by 17% to 2.31 billion RMB when excluding the impact of "Hui Tong Xing" [1] - The company's profitability was further strengthened through strict operational controls, including a 26% reduction in employee numbers and a 35% decrease in total compensation [1]