Core Insights - The live commerce industry has transitioned from a chaotic phase to a mature and systematic one, with efficiency and compliance becoming the true competitive advantages in the "microsecond" competition era [1][3]. Group 1: Industry Evolution - The live commerce sector has evolved significantly, moving from a wild phase to a more structured and systematic approach [3]. - The influence of Viya, a prominent figure in live commerce, is pervasive even in discussions about the industry's future, highlighting her foundational role in establishing a technological base for live commerce [3][5]. Group 2: Technological Advancements - In 2019, Viya and Dong Haifeng launched the "Lingke System," an intelligent management platform designed to enhance the efficiency and accuracy of live commerce processes [5]. - The Lingke System has evolved to integrate AI technology, streamlining various aspects of the live commerce workflow, such as product selection, content planning, and data monitoring [5][7]. - Currently, the Lingke System serves over 40,000 merchants and has facilitated the collaboration of more than 40 million products, showcasing its significant impact on the industry [5]. Group 3: Strategic Insights - The success of Viya's team is attributed to their early recognition of the importance of efficiency and systematic approaches in the future of e-commerce, rather than relying solely on individual charisma [7]. - The legacy of Viya's strategies and technological insights continues to empower the company, transforming live commerce into a replicable and standardized process rather than a purely human-driven effort [7].